New Dell Commercial PC Portfolio Delivers More Productivity in Smaller and Thinner Devices

  • New Latitude portfolio, including a new 2-in-1 and rugged laptop, enables secure and manageable productivity for every workforce
  • OptiPlex Micro offers space-saving design in Dell’s smallest, most versatile desktop form factor
  • Dell Chromebox and Chromebox for meetings provide easy connectivity and collaboration for growing businesses

SAN FRANCISCO--()--As a global leader in providing the most secure and manageable commercial PC solutions, Dell today debuted sleek, completely redesigned additions to its trusted Latitude and OptiPlex portfolio: the Latitude 7000 Series 2-in-1 detachable laptop; the Latitude 3000 and 5000 Series laptops; the Latitude 14 Rugged laptop; and the OptiPlex 9020 and 3020 Micro desktop PCs. Dell also introduced its Chromebox and Chromebox for meetings solutions and new additions to its monitor line-up further expanding its global leadership in flat panel displays.

“Dell understands the complexity of supporting the wide variety of devices present in today’s evolving workforce environment,” said Kirk Schell, vice president and general manager, commercial client solutions, Dell. “Our new portfolio enables businesses of all sizes to embrace sleek and innovative form factors their workforce will be proud to use day after day to accomplish their productivity goals. While they look like thin and light consumer devices, these commercial PCs are backed by the industry’s best security and manageability that only Dell provides.”

Most Secure, Most Manageable with Outstanding Reliability and Service

Only Dell offers comprehensive encryption, advanced authentication and leading-edge malware prevention from a single source via its award-winning Dell Data Protection portfolio. Dell builds management capabilities into its Latitude and OptiPlex portfolio to help customers maximize their hardware investment and the all-new Dell Client Command Suite offers free automation tools to help significantly reduce time spent on deploying, monitoring and updating systems.

Also introduced today, Dell KACE K1000 Express, is a free, easy-to-use IT inventory solution exclusive to Dell customers that manages warranty status, BIOS and driver updates across a company’s Dell devices. With K1000 Express, customers gain a holistic view of their hardware and software assets, encompassing tablets, desktops and servers.

To help ensure outstanding reliability, each Latitude and OptiPlex system undergoes rigorous accelerated life cycle and torture tests for extreme heat, hinge endurance and twists. Dell uses premium materials including aluminum chassis and LCD display backs, and touch screens are clad with Corning® Gorilla® Glass for up to 10x scratch resistance over soda lime glass used in most other laptops. Dell also offers its award winning enterprise-class Dell ProSupport™.

New Latitudes Enable Productivity Anytime, Anywhere

Dell’s new additions to the Latitude family of commercial PCs offer a variety of work styles and use cases—from the executive road warrior to the rough and tumble demands of workers in the field. The new Latitude 13 7000 Series is the world’s most secure 2-in-1, combining a lightweight business Ultrabook™ and a detachable tablet in one powerful device without compromise. This “laptop-first” 2-in-1 offers a large 13.3-inch display and a professional, ISO-certified backlit keyboard, bolstered by the convenience of Instant Go from sleep mode, a feature often reserved for smart phones and traditional tablets. When paired with the Dell Mobile Office, a suite of accessories specifically designed for this device—a carrying case, sleeve, power companion and universal dongle—the Latitude 13 7000 Series 2-in-1 detachable laptop offers ultra-mobile professionals a first-class productivity experience.

According to a preview from Dell’s latest Evolving Workforce Study,* flexibility and the ability to work anywhere continues to demonstrate considerable benefits for overall health and well-being than working from the office. Case in point, employees who are allowed to work from home reporting they spend more time with their families (26 percent), get more sleep (21 percent), drive less (48 percent), and feel stressed less often (29 percent )*. From the corner office to the coffee shop, the new Latitude 12 5000 Series joins the Latitude 14 and 15 5000 Series for a fully-featured, premium mobile experience to meet the needs any mobile professional. The world’s most secure business laptop, the Latitude 5000 Series has a new, sleek design that is 20 percent thinner than the previous model. It also offers all day battery life with a 4-cell battery*, enhanced materials for durability and enterprise-class support and services.

Designed to meet the needs and budget of small and growing businesses, the new Latitude 14 and 15 3000 Series offers the essential features of a business-class laptop with the right balance of mobility, productivity and affordability. Thinner and lighter than previous generations and backed by enterprise-class support, the new 3000 Series boasts all-day battery life*, a spill resistant keyboard, up to 1 terabyte of storage* and 14-inch or 15-inch displays with touch options.

Dell is the only Tier 1 vendor in the world with a fully rugged portfolio, and Latitude rugged devices are backed by Dell’s security, manageability and enterprise-level support. The latest addition to Dell’s rugged portfolio, the Latitude 14 Rugged, is built for durability to survive wherever the job takes it. Data is protected from the elements, while enabling performance at high temperatures with fourth generation QuadCool™ thermal management. With an expansive 14” outdoor-readable display, everything can be seen clearly in bright and low light conditions and standard resistive touch means gloves can stay on. A customizable RGB backlit keyboard enables comfortable usability in all environments and Stealth mode allows users to go incognito with a simple keypress.

OptiPlex Micro: Out of Sight Power

Performance is far and away the most important aspect employees seek in a work device and desktop PCs are still popular among employees of all company sizes, according to preliminary results from Dell’s latest Evolving Workforce Study.* With a chassis design of only 1.2 liters, 67% smaller than Dell’s smallest desktop form factor, and with five different mounting options, the new OptiPlex 9020 and 3020 Micro PCs provide the power employees expect in a desktop that answers the needs of smaller – or more specialized – working spaces. The most secure and manageable desktop on the market, OptiPlex 9020 Micro is ideal for environments where space is limited and security is a priority, while the OptiPlex 3020 Micro provides essential business class performance in a compact unit.

Dell Chromebox and Chromebox for meetings make collaboration easy and effective

The Dell Chromebox for meetings solution has been developed with the mobile workforce in mind, and allows organizations to hold high definition video meetings across multiple devices while encouraging real time collaboration among employees, regardless of location. Powered by the latest Intel 4th generation processor and featuring a 1080p webcam, speaker phone, remote control, as well as all the mounting hardware and cabling needed for placement anywhere, the Dell Chromebox for meetings solution provides an affordable and easy-to-use, high-definition meeting solution for growing businesses.

The Dell Chromebox provides small and medium-size businesses with a secure and managed computing experience in a compact design. The small, quiet, cloud-based desktop is a perfect fit for a variety of business uses including education centers, testing facilities, and kiosks, as well as home and small offices. The range of features makes it flexible for a variety of working and at-home environments with simple mounting options, multiple ports including HDMI, the latest Intel processors, and the ability to output 4K Ultra HD resolution and display to dual monitors. Additionally, consumers can enjoy a familiar interface, easy access to Chrome-based apps, and connectivity to big screens for streaming video.

Industry-leading Dell monitors deliver stunning visual clarity

Dell’s class-leading suite of monitors allows businesses to better customize solutions to suit their working needs. The new Dell 55 Monitor has a 55-inch widescreen display that delivers Full HD resolution and a 3000:1 contrast, providing exceptional clarity for presentations, schematics and video calls. An alternative to the traditional projectors and TVs used in meeting rooms and the perfect complement to the Dell Chromebox for meetings, the Dell 55 Monitor quickly and automatically adjusts to match the PC's resolution, ensuring that meeting attendees enjoy a hassle-free, full screen projection.

Dell also previewed the groundbreaking Dell UltraSharp 27 Ultra HD 5K Monitor, the world’s first display with Ultra HD 5K resolution (5120 x 2880). Ultra HD 5K is equivalent to four times the resolution of QHD and seven times the resolution of Full HD; offering a revolutionary screen performance for professionals requiring the highest resolution available. Dell PremierColor and the anti-smudge / anti-reflective edge-to-edge glass design provide true-to-life color accuracy and pristine picture quality for color-critical work. It also delivers immersive acoustics with two 16W integrated Harmon Kardon speakers. To optimize productivity, this highly innovative monitor offers six USB ports and one media card reader to seamlessly connect with a wide range of other peripherals. You can also learn more about Dell’s 4K line of monitors here.

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Pricing and Availability

  • The OptiPlex Micro starts at USD $499 and is available worldwide.
  • The Dell 55 Monitor is USD $1,049 and is available in the US and Canada.
  • Chromebox for meetings is USD $999 including one year software support and service and is available in the US.
  • The Latitude 5000 Series starts at USD $769 and will be available September 25 in the US, Europe and Asia.
  • Chromebox starts at USD $179 and will be available September 26.
  • The Latitude 13 7000 Series 2-in-1 starts at USD $1,199 and will be available mid-October worldwide.
  • The Latitude 3000 Series starts at USD $640 and is available in Asia.
  • The Dell UltraSharp 27 Ultra HD 5K Monitor is USD $2,499.99 and will be available in the fourth quarter of this year.

Supporting Quotes

“Dell is continuing to emphasize a customer promise to create the most secure and manageable environments,” said Patrick Moorhead, founder, president and principal analyst, Moor Insights & Strategy. “Each of these areas is a critical component for any IT department, but so is the need to satisfy the user. Dell has wrapped its core IT strengths with new thoughtfully designed and attractive products geared for enhanced productivity in a variety of customer use cases.”

Dell World

Join us Nov. 4-6 at Dell World 2014, Dell’s premier customer event exploring how technology solutions and services provide organizations a better way to accelerate business’ ability to innovate. Learn more at and follow #DellWorld on Twitter.

About Dell

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*Based on preliminary U.S. results of TNS Global report, “Evolving Workforce Study,” commissioned by Dell and Intel. The study, which will be released later this year, polled 4,750 full-time professional employees in 13 countries and seeks to gain insights on how the evolving workforce is currently using technology in the workplace, as well as clear action items to help IT Decision makers, HR managers, CEOs and BDMs better provide for the evolving workforce in the future.

*Based on testing using the Mobile Mark 2012 battery life benchmark test. For more information about this benchmark test, visit Test results should be used only to compare one product with another and are not a guarantee you will experience the same battery life. Battery life may be significantly less than the test results and varies depending on your product’s configuration, software, usage, operating conditions, power management settings and other factors. Maximum battery life will decrease with time and use.

*GB means 1 billion bytes and TB equals 1 trillion bytes; significant system memory may be used to support graphics, depending on system memory size and other factors.


Kristie Taylor, 512-506-0233
PPR Worldwide
Tim Scarfe, 415-660-0778


Kristie Taylor, 512-506-0233
PPR Worldwide
Tim Scarfe, 415-660-0778