CHICAGO--(BUSINESS WIRE)--Peet’s Coffee & Tea, a specialty coffee and tea company, today announced its significant expansion across the greater Chicago area. The company will open 16 new stores in a phased rollout across the market this fall, employing approximately 270 people in the area. Peet’s new flagship store at 20 N. Michigan Avenue opens today. Chicago is part of Peet’s aggressive U.S. expansion effort that began last year, which will bring its store total to nearly 300 locations nationwide by the end of the year.
“Chicago is one of the most distinguished culinary towns in the U.S., and we’re excited to further expand Peet’s into a community that truly appreciates and embraces the high quality standards and level of commitment we put into crafting our coffee,” said Dave Burwick, president and CEO of Peet’s Coffee & Tea. “With today’s opening of our Michigan Avenue flagship, we’re unveiling a new, contemporary store experience that not only highlights the art and passion of our coffee making, but also connects to the history and spirit of Chicago.”
Peet’s Coffee Craft
Peet's is a premium coffee provider dedicated to superior quality, hand-roasted coffee and the highest standards of freshness. Peet’s beans are brewed within three weeks of roast date, and coffee beverages are personally handcrafted by highly trained baristas.
Peet’s Michigan Avenue Flagship & New Store Design
Earlier this year, the company began its rollout of a new, contemporary store design that takes its coffee shop experience to a higher level, similar to the way Peet’s crafts its coffee. The new Michigan Avenue flagship is a signature landmark of Peet’s new store experience, which emphasizes the use of natural materials while connecting people to the history and community of Chicago. Key materials such as walnut orchard wood floors and espresso stained casework create an open, inviting space along with a “living wall” of plants that pays homage to the ivy covering Wrigley Field’s outfield wall.
Peet’s Local Partnerships: Chicago Cubs & 826CHI
As of Opening Day, Peet’s Coffee & Tea became the new coffee partner for the Chicago Cubs at Wrigley Field this year. Peet’s has also been offering free samples and coupons from its mobile barista truck outside the stadium during select game days.
Also, Peet’s is partnering with 826CHI, a local non-profit dedicated to improving the writing skills of students ages 6-18 in the area. In addition to monetary support, Peet’s will provide free, dedicated space in its Chicago stores to host writing workshops and student readings, and also serve as an awareness hub to recruit volunteers. This is an extension of Peet’s strong partnership with the organization’s Washington D.C. branch, 826DC.
Peet’s expansion in Chicago marks another important step in its overall growth. Peet’s has already seen record-breaking sales with the launch of its 20 stores in the greater Washington, D.C. area this past spring. Also, Peet’s acquired Mighty Leaf Tea last month to accelerate its growth in the premium tea category, and has dramatically expanded its presence over the past year in the popular single-serve category with Peet’s K-Cup® packs.
ABOUT PEET’S COFFEE & TEA
Peet's Coffee & Tea, Inc. is the premier specialty coffee and tea company in the United States. The company was founded in 1966 in Berkeley, Calif. by Alfred Peet. Peet was an early tea authority who later became widely recognized as the grandfather of specialty coffee in the U.S. Today, Peet's Coffee & Tea offers superior quality coffees and teas in multiple forms, by sourcing the best quality coffee beans and tea leaves in the world, adhering to strict high-quality and taste standards, and controlling product quality through its unique direct store delivery selling and merchandising system. Peet's is committed to strategically growing its business through many channels while maintaining the extraordinary quality of its coffees and teas.
For more information about Peet's Coffee & Tea, Inc., visit www.peets.com. Connect with Peet's on Facebook at www.facebook.com/peets, on Twitter at twitter.com/peets_tweets and on Instagram at instagram.com/peetscoffee.