TAMPA, Fla.--(BUSINESS WIRE)--Berkshire Hathaway HomeServices, the real estate brokerage network operated by HSF Affiliates LLC, today announced that Prudential Bob HATTON Realty will join the network Sept. 2 operating as Berkshire Hathaway HomeServices Hatton & Associates, REALTORS®.
Bob Hatton, brokerage founder and owner, is a long-tenured community leader and businessman, having served as president of the Interbay Rotary Club, as a member of the South Tampa Chamber of Commerce and as an original member of the Tampa Board of REALTORS®. His brokerage, established in 1973, is a full-service firm that prides itself in its strong community ties and world-class customer service. The company joined the Prudential Real Estate network in 1989, and is now anticipating a transition to what Hatton said is “one of the most compelling branding opportunities to come along in real estate.”
“We relish the opportunity and responsibility to represent Berkshire Hathaway HomeServices, a brand whose namesake is the world-renowned Berkshire Hathaway Inc.,” explained Hatton. “That legacy, combined with our strong, local reputation, will help our brokerage grow and recruit top real estate professionals.”
Hatton said real estate clients will benefit from the brand. “We believe people will look for our ‘Cabernet and White’ yard signs as symbols of quality service and integrity. Buyers and sellers will want to see the Berkshire Hathaway HomeServices name in the front yard.”
With their transition, Hatton & Associates, REALTORS® agents gain access to Berkshire Hathaway HomeServices’ Global Network Platform – a robust suite of real estate tools and resources – plus professional education, business consultation, marketing support and the exclusive Luxury Collection program that adds marketing clout for high-end listings. “The Global Network Platform will help us deliver even better services to our clients with greater efficiency,” Hatton said. “Our agents are excited and can’t wait to begin using their new resources.”
Earl Lee, CEO of HSF Affiliates, welcomed Hatton & Associates, REALTORS® to the network. “We are pleased that Bob and his company are going forward with Berkshire Hathaway HomeServices,” he said. “Both are so well respected locally and will be fine ambassadors of our brand.”
Hatton & Associates, REALTORS® will commemorate its transition today with a ribbon-cutting ceremony at the brokerage’s headquarters at 3801 S. Westshore Blvd. They will be joined by Tampa Mayor Bob Buckhorn, Tampa City Council members, South Tampa Chamber of Commerce representatives and other guests. The brokerage’s new yard signs will begin appearing today throughout Tampa.
About Berkshire Hathaway HomeServices Hatton & Associates, REALTORS®
Broker/Owner Bob Hatton founded Hatton & Associates, REALTORS® in 1973 after retiring from the U.S. Air Force. Through attentive service and market expertise, the brokerage has helped thousands of families with their homeownership and relocation needs. Visit www.bhhshatton.com starting Sept. 2 for details.
About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices, based in Irvine, CA, is a brand-new real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Berkshire Hathaway HomeServices in early 2014 was named “Real Estate Agency Brand of the Year” by consumers in the 26th annual Harris Poll EquiTrend® study of the largest real estate networks. Visit www.berkshirehathawayhs.com.
Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.
Berkshire Hathaway HomeServices received the highest numerical Equity Score among real estate brands included in the 2014 Harris Poll EquiTrend® Study. Visit www.berkshirehathawayhs.com for details.
Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.