Adwords? Organic Search? New CallRail Data Shows Where Inbound Calls Originate

According to data drawn from more than 10,000 businesses in the last 12 months, organic search, web sites, and search advertising top sources of inbound customer calls to businesses

ATLANTA--()--What makes the phone ring? This is an age-old question for business owners, marketers and marketing agencies. CallRail, a leading call conversion, reporting and analytics solution for over 10,000 businesses, reviewed customer data from the past 12 months to discover what advertising sources drive calls from customers. The data reveals where millions of inbound customer calls over the last year originated:

  • 70% of calls came from numbers set up to track advertising unrelated to PPC (including organic search, broadcast, print, television, mailers)
  • 15% of calls came from numbers set up to track Google advertising
  • 26% of calls came from numbers set up specifically to track search engine sources (includes Google, Bing, Yahoo)

“‘What makes the phone ring’ is perhaps the most strategic marketing question a CMO or marketing leader can be asking today,” says CallRail’s Director of Analytics Mark Sullivan.

“Our data shows an average 24% boost in the frequency of inbound calls for companies over the course of this last year. As people use their mobile phones for more and more things, they’re also calling businesses more and more. Capitalizing on this trend is the future of marketing.”

Sullivan will discuss more details on this study and what it means for marketers in an upcoming live webinar and Q&A on September 10th. Register here.

For more information on what makes your phone ring and how to take advantage of full service call tracking and analytics, contact CallRail today.

About CallRail

CallRail, based in Atlanta, GA, provides call tracking and analytics services to more than 10,000 businesses and marketing agencies in United States and Canada. CallRail's easy-to-use cloud platform helps business owners discover which marketing campaigns and search keywords are driving valuable phone calls. SMBs and marketing agencies then use the call analytics to optimize advertising campaigns, increase sales, and improve customer satisfaction. The company was recently named as one of the top 10 fastest growing companies in Atlanta by the Atlanta Business Chronicle. Learn more at


For CallRail
Emily McDougald, 770-715-7761

Release Summary

CallRail a leading call tracking service reveals where millions of inbound customer calls over the last year originated from including Pay Per Click, Google advertising and search engine sources.


For CallRail
Emily McDougald, 770-715-7761