NEW YORK--(BUSINESS WIRE)--Millward Brown, a global leader in brand, media and communications research today announced the appointment of Stephen DiMarco as President, Millward Brown Digital. DiMarco, a digital industry veteran, will report to Mary Ann Packo, CEO of Millward Brown North America, and lead the growing organization which, separately today, announced the acquisition of InsightExpress.
“Stephen is a recognized leader with deep industry relationships and a keen understanding of client needs,” said Packo. “As Chief Marketing Officer of Compete, he helped lead the company through significant growth, and the annual Digital CMO Summit that he created ten years ago has become a ‘must attend’ event for serious marketers. Since we formed Millward Brown Digital in mid-2013, Stephen has made a significant impact as the unit’s Chief Client Officer, and with today’s InsightExpress acquisition, we are continuing to execute on our strategy to expand our digital offer. Stephen has the perfect background and vision to lead our digital business through its next stage of growth and innovation.”
DiMarco commented: “I am excited about the opportunity to lead the Millward Brown Digital team. When we brought Dynamic Logic and Compete together to create Millward Brown Digital, clients quickly benefited from more holistic insights into how digital media and content impact consumers’ path to purchase. With the addition of InsightExpress, we will accelerate our mobile and cross-media solutions and provide clients faster, more granular advertising and brand analytics.”
DiMarco holds a BS from Georgetown University and an MBA from Harvard Business School.
About Millward Brown
Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (a global qualitative network), a neuroscience practice (using neuroscience to optimize the value of traditional research techniques), and Millward Brown Vermeer (a strategy consultancy helping companies maximize financial returns on brand and marketing investments). Millward Brown operates in more than 55 countries and is part of Kantar, WPP’s data investment management division. Learn more at www.millwardbrown.com.
About Millward Brown Digital
Millward Brown Digital is the world’s leading digital expert in helping clients grow great brands. Millward Brown Digital delivers comprehensive digital solutions to help advertisers, agencies and publishers increase marketing effectiveness and drive brand growth. Integrated behavioral and attitudinal solutions help marketers identify, understand and engage consumers, plan and optimize media and increase total brand performance. Millward Brown Digital operates within Millward Brown North America and is part of Kantar, WPP’s data investment management division. Learn more at www.millwardbrown.com/digital.