NEW YORK--(BUSINESS WIRE)--This September, Macy’s (NYSE:M) is set to rock the runway and kick fall style into overdrive bringing high-fashion’s glitz and glamour to Main Streets across America, as the retailer partners with the acclaimed Fashion Rocks® live event and national television spectacle. Celebrating the intersection of fashion and music, Macy’s, as the official retail partner of Fashion Rocks, will showcase its latest fall fashion collections on the entertainment special and via advertising, in-store and online initiatives themed after the high-voltage runway production. For the first time, select fashions from the runway will be available to “shop live” for viewers across the country via macys.com/fashionrocks. Additionally, fans watching the television broadcast will have access to a Fashion Rocks second screen experience available via the Shazam app, which will include special Macy's content.
“Macy’s has a great legacy of integrating fashion and music to produce epic events,” said Martine Reardon, Macy’s chief marketing officer. “We are thrilled to be a partner in this spectacular return of Fashion Rocks, building on our own deep history with our Glamorama and Passport fashion shows and contributing our expertise in creating and producing some of America's most iconic annual events. Fashion Rocks will curate the best of fall fashion - clickable to buy in real time - to the beats of some of the biggest musical acts on the planet!”
On Sept. 9 at 9 p.m. ET (check local listings), fashion and music’s biggest night returns as “Fashion Rocks,” a CBS television network special produced by Three Lions Entertainment and Don Mischner Productions, takes over Brooklyn’s Barclays Center to celebrate the powerful relationship between music and fashion. The one-night extravaganza will be hosted by Ryan Seacrest, an executive producer of the event, who’s new exclusive line for Macy’s, Ryan Seacrest Distinction will be featured in the show. The star-studded performance line-up includes Jennifer Lopez, Usher, Pitbull, Miranda Lambert, KISS, Duran Duran, The Band Perry, Rita Ora, Jennifer Hudson, MAGIC!, Nico & Vinz, Afrojack, and more. Also setting the runway on fire will be the hottest models and latest looks from Macy’s fall fashion collections.
Additionally, as part of Macy’s partnership and to give back to the local community, Macy’s is offering the opportunity for fans to get extra special access to the live show at Barclays Center by purchasing a Macy’s VIP Pass package. With 100 percent of the proceeds from the sale of the Macy’s VIP Pass set to benefit Broadway Cares/Equity Fights AIDS, fans will help a great cause while they enjoy a premiere ticket to the show, access to a special pre-party and after-party at the 40/40 Club featuring a guest performance as well as complimentary cocktails and hors d’oeuvres. For more information about the featured fashions, to shop the looks and purchase Macy’s VIP Pass, fans can visit macys.com/fashionrocks. In lead-up to the live broadcast and throughout the show, Macy’s will engage with fans on its various social media platforms, providing an insider’s look at the spectacular show.
The glamour of Fashion Rocks will be extensively highlighted at Macy’s locations nationwide and its online store as the theme is featured throughout all of Macy’s fall fashion advertising including broadcast media, via fashion catalogs, as well as in-store visual displays. Covering the latest trends and tips, and showcasing the must-have looks of the season, Macy’s Fashion Rocks fall campaign will seamlessly integrate music and fashion to the delight of shoppers coast-to-coast.
From the TV screen to the mobile screen and the runway to Main Street, Fashion Rocks at Macy’s this fall season.
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.