Redfin Expands Services for Home Sellers with Redfin Home Dashboard

Personalized Web Page Shows Home Value, Similar Homes for Sale, Number of Potential Buyers, and List of Activities and Tasks, All Updated in Real Time

The Redfin Home Dashboard helps homeowners stay informed and organized throughout the entire home selling process. (Graphic: Business Wire)

SEATTLE--()--Redfin (, the customer-first real estate brokerage, today launched Redfin Home Dashboard, a comprehensive online resource for home sellers. The new tool gives people who sell their home with a Redfin agent real-time data on how many people are viewing their property online, what their Redfin agent is doing to sell their home, and what the next steps are in the selling process, including reminders about important tasks to complete. As online marketing becomes more important in selling a home, no other major broker offers a more complete or dynamic report on the performance of each of its listings.

The dashboard adds to the digital marketing program that Redfin provides for each of its listings, including premium placement on that doubles the amount of traffic the home receives from potential buyers, targeted emails and advertisements to homebuyers who are searching for homes in the area and free professional photography for listing photos. This additional exposure has been proven to sell homes faster, and for more money, according to a recent Redfin analysis. With the Redfin Home Dashboard, Redfin clients will be able to see the results of these activities in real time.

“Redfin Home Dashboard is another way that Redfin is going beyond the initial Web search to make the actual transaction of buying or selling a home better, and more data-driven,” said Bridget Frey, vice president of engineering at Redfin. “For the first time, home sellers have a way to understand what’s really going on with their home sale, and make better decisions based on data that was previously not available.”

Prior to listing their home, homeowners can claim an address on to see what their home is worth based on the Redfin Home Value Tool, how their home compares with others in the area and the number of Redfin users who are searching for homes like theirs. This information will help them assess how competitive their home may be in the current market, how quickly it might sell and what price they could get for it, so they’ll know when the time is right to start talking to a Redfin agent about selling.

Before placing a home on the market, a Redfin real estate agent will conduct a thorough comparative market analysis to determine the value of the home. Redfin real estate agents are accountable for delivering the price they recommend for the home, because every Redfin customer is surveyed about their satisfaction with their Redfin experience, and every survey is published, positive or negative. Redfin agents earn a significantly higher bonus when their clients are happy.

Redfin charges a 1.5 percent listing fee for home sellers (with a minimum fee of $5,500), instead of the traditional 3 percent fee. Before choosing an agent, homeowners can read about an agent’s experience in a particular neighborhood or with certain kinds of homes. They can also read about the experiences that previous clients had with any Redfin agent by reading their reviews.

The Redfin Home Dashboard is available to homeowners in the 35 markets that Redfin serves. To access the Redfin Home Dashboard, homeowners should visit, search for their address and then claim their home. Once a home is claimed, the Redfin Home Dashboard will appear under “My Redfin” when the homeowner is signed in. Once a homeowner decides to sell a home using a Redfin real estate agent, the Redfin Home Dashboard will display additional information when the homeowner is signed in. Homeowners who are interested in selling their home with Redfin should visit

“My clients really appreciate the commitment to service and the technology tools that Redfin provides for home sellers, and I know they’ll love the Redfin Home Dashboard,” said Cherée Bray, a Redfin real estate agent in San Diego. “It is a great way for them to know what we are doing to market their property, and how their listing is performing at any given time.”

For more information and images of the Redfin Home Dashboard, please visit the Redfin Blog at:

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About Redfin

Redfin ( is a customer-first real estate brokerage that represents people buying and selling homes. Founded and run by technologists, Redfin has a team of experienced, full-service real estate agents who are advocates, not salespeople, earning customer-satisfaction bonuses, not commissions. features all the broker-listed homes for sale, as well as for-sale-by-owner properties that don't pay brokers a commission. Redfin also offers online tools that make the entire process of buying or selling a home easier and more fun. The company serves major markets across the U.S. and has closed more than $13 billion in home sales. In 2012, Redfin was named one of The DIGITAL 100: World's Most Valuable Private Tech Companies by Business Insider.


Redfin Journalist Services:
Christin Camacho, 206-588-6863


Redfin Journalist Services:
Christin Camacho, 206-588-6863