NEW YORK--(BUSINESS WIRE)--Perry Ellis is seeing double in its Fall 2014 advertising campaign, which explores the dichotomies of men’s style and the versatility of the brand’s modern-yet-approachable collections.
In the newest evolution of the Very Perry campaign—Perry Ellis plays with the idea of duality, featuring one model interacting with himself, each “version” a different iteration of the Perry Ellis man. The black-and-white imagery is set against color-blocked backgrounds, creating a graphic template for this season’s “twins.”
“The Fall 2014 Perry Ellis ad campaign builds upon the idea of a playful challenge and echoes the words of the late designer of not taking yourself, or fashion, too seriously,” explains Matt Cronin, vice president of marketing at Perry Ellis. “Perry Ellis knew how to walk the line between well dressed and uniquely expressed — while making it all look so easy.”
The campaign flips personal perspective and invites the viewer to find the fun in embracing all sides of one’s self and style.
In one image, a model arm wrestles with himself; in another, he pushes himself toward the edge the frame.
“For this shoot we explored how perspective can change everything—using one model who’s expressing and ‘interacting’ with different dimensions of his personality,” explains Richard Austin, Creative Director of YARD. “Men today don’t dress uniformly in life—they dress up, dress down, and dress with a true intention of self-expression.”
The campaign was shot by photographer Daniel Jackson and features model Mikus Lazarus from Re:quest Models.
The Perry Ellis Fall 2014 advertising campaign will be featured in September fashion books including GQ, Esquire, Fast Company, T: The New York Times Magazine and Men’s Health; as well as outdoor campaigns in New York, Dallas and Los Angeles and digitally through imagery on Out.com, Uncrate.com, ESPN.com, Yahoo.com and in Taxi TV.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Original Penguin® by Munsingwear®, Grand Slam®, John Henry®, Manhattan®, Axist®, and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the Company is available at http://www.pery.com.
