Chicken of the Sea® Seeking Last-Minute Nominations for $10,000 Gratitude Awards

Last chance for seafood fans to nominate nonprofits and individuals for 10 Pay It Forward awards as iconic brand celebrates its Centennial

SAN DIEGO--()--Do you know anyone who could use an extra $10,000 to Pay it Forward and continue the cycle of good?

To celebrate its 100th anniversary as an iconic American brand, Chicken of the Sea has been spending 2014 by awarding 100 individuals and nonprofit organizations $10,000 each to help empower them to continue doing good — and now it’s your last chance to help award the final 10.

Through Sept. 1, seafood fans are encouraged to visit to nominate a community-minded friend or group to receive a $10,000 Gratitude Award to help them continue the cycle of good. Chicken of the Sea is looking back by paying it forward in 2014 in celebration of its 100th anniversary with its “Chicken of the Sea: 100 Years of Good” campaign.

As a way of thanking Americans for making it a mealtime staple, the San Diego-based company is investing $1 million in individuals, nonprofits and grassroots organizations across America whose mission it is to do good.

“This has been an amazing Centennial celebration for Chicken of the Sea, and now the clock is ticking for seafood fans to help us find the last of our 10 Gratitude Award recipients,” said Chicken of the Sea Senior VP of Marketing Christie Fleming. “Everybody knows someone who is striving to make a difference in their community. No matter how small their footprint may be, we are looking for people and organizations who can take this money, Pay it Forward, and continue doing good.

“We are asking for help in recognizing everyday American heroes involved in community work so we can empower them to continue their worthwhile efforts,” Fleming said. “There is no better way for us to celebrate our 100th birthday. We see this as an outgrowth of our long-term corporate culture of giving back.”

Chicken of the Sea is awarding the 100 Gratitude Awards during its 56-city, nationwide Great American Gratitude Tour, hosted by its iconic blonde Mermaid, “Catalina,” from the Chicken of the Sea label. The brand kicked off its Centennial celebration in January by giving out a handful of Gratitude Awards on a national basis (visit to view all award recipients thus far):

The tour itself then launched in March in San Diego and will wrap up on Labor Day in Boston. Chicken of the Sea: 100 Years of Good is one of the largest, most comprehensive Pay it Forward initiatives in consumer packaged goods history. The 12-month effort combines commemorative packaging, promotions and retailer programs with a six-month, nationwide promotional tour commemorating the brand’s Centennial anniversary.

For more information on Chicken of the Sea: 100 Years of Good or to nominate a recipient or nonprofit for a $10,000 Great American Gratitude Award, go to A full Tour schedule is also available.

About Chicken of the Sea

Chicken of the Sea (COS) celebrates its 100th anniversary in 2014 as a leading provider of healthy, sustainable and delicious seafood, offering not only a robust product line but the recipes and meal-planning insights needed to inspire seafood lovers to greater culinary creativity and inspiration. The company provides tuna, salmon, clams, crab, oysters, shrimp, mackerel, kipper snacks and sardines in cans, cups and pouches as well as innovative new products consistent with seafood’s growing status as a healthy “new” protein choice in America.

Headquartered in San Diego, COS sustainably sources its seafood products from around the world, and packages them at a state-of-the-art processing facility in Lyons, Ga., as well as at third-party facilities. The company is led by a team of industry veterans with more than 300 years of collective experience in the packaged seafood industry.

For information on Chicken of the Sea, including recipes, serving suggestions and nutritional and meal-planning insights as well as information on the latest new Chicken of the Sea products, go to

Follow the Mermaid on Facebook at and on Twitter at


Bob Ochsner or Mike Besack, 714-881-2300

Release Summary

Through Sept. 1, you may nominate a community-minded individual or group to receive a $10,000 Gratitude Award from Chicken of the Sea to help them Pay it Forward and continue the cycle of good.


Bob Ochsner or Mike Besack, 714-881-2300