DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/qb9lks/cold_and_hot) has announced the addition of the "Cold and Hot Breakfast Cereals in the U.S." report to their offering.
This report analyzes the U.S. market for cold, or ready-to-eat, breakfast cereal and hot breakfast cereal. The report highlights trends shaping the market; identifies key opportunities available for companies active in the market for breakfast cereals; provides an estimate of U.S. retail sales of cold and hot breakfast cereals for the 2008 through 2013 and a projection of U.S. retail sales through 2018; analyzes the strategies of major competitors in the market; identifies marketing and new product trends; and provides an in-depth look at the tastes and preferences of today's cereal consumers.
Cold and Hot Breakfast Cereals in the U.S. assesses the obstacles facing U.S. marketers of breakfast cereal and also identifies the opportunities still offered by American consumers. Although the connection between Americans and their breakfast cereals may be strained, Packaged Facts survey data highlighted in the report indicate that it remains unbroken. Three in four adults eat cold cereal and more than 60% eat hot cereal. Three in five cold cereal eaters and two in five hot cereal eaters consume cereal daily or a few times a week. Moreover, Americans eat still breakfast cereal morning noon, and night. More than 40% of cereal consumers eat it as an evening or late-night meal or snack. In fact, cold cereal plays a crucial role in the lives of snackers. Two in five cold cereal eaters consume cold cereal as a snack right out of the box, while 15% mix it with other ingredients to make their own customized snack mix.
Key Topics Covered:
Chapter 1: Executive Summary
Chapter 2: Topline Insights and Opportunities
Chapter 3: Market Trends
Chapter 4: Competitive Strategies
Chapter 5: Marketing and New Product Trends
Chapter 6: Cereal Consumers Today
For more information visit http://www.researchandmarkets.com/research/qb9lks/cold_and_hot