LOS ANGELES--(BUSINESS WIRE)--Fresh Nation, the online marketplace for farmers markets, today announced its launch into Los Angeles, where residents can now shop online from local farmers markets from the convenience of home and work, quickly and effortlessly receiving the freshest local food and artisanal products directly from the market.
Though Los Angeles is at the heart of the farm fresh food movement, and benefits from an abundance of locally grown produce, only 14% of consumers regularly make it to their local farmers market because they are too busy with work and family commitments. Fresh Nation is solving this problem by connecting neighborhood markets across Los Angeles into a single online destination. Through Fresh Nation, customers can order online from their local farmers market, or from a preferred vendor at the market, and an expert shopper will select their food and deliver it directly to their home or office from the market customer’s door on the day.
What makes Fresh Nation different is that the company only sources food from Los Angeles’ farmers markets, supporting the markets and enabling their vendors to sell to a far broader group of consumers than they otherwise would. “So many consumers want to eat fresh local food but don’t have a convenient way to access their local farmers markets” said Tony Lee, CEO of Fresh Nation, “We solve that problem for them, delivering food from local farmers markets six days a week in the Los Angeles area. This is the freshest, most flavorful, nutritious food you can buy. Produce picked in the morning can be on your plate in the afternoon”.
Founded by a team of former farmers market operators and e-commerce experts, Fresh Nation uses trained personal food shoppers to fill customer orders by selecting only the best food at the farmers market, and delivering it within hours directly to the customer’s door. Fresh Nation is powered by a proprietary ordering and delivery platform, and because the company does not utilize any warehouses or transit stations in its delivery process, customers are guaranteed to receive locally grown or prepared food at the peak of its freshness. Plus, they are also supporting their local farmers, artisans and foodmakers, and the markets they sell through.
Fresh Nation’s prices mirror as closely as possible those charged in the farmers markets, plus a nominal delivery fee which is waived on orders over $75. (In celebration of National Farmers Market Week, the company is waiving delivery fees on all orders from August 3 thru August 12). Orders can be placed online 24/7, and to accommodate today’s busy consumer, shoppers can select their preferred time for delivery based upon the particular farmers market being shopped each day. Visit www.freshnation.com for more information.
About Fresh Nation
Fresh Nation's online marketplace connects farmers, food artisans, farmers markets and consumers who love to eat fresh local food, delivering customer orders to homes and offices direct from local farmers markets. Fresh Nation’s mission is to help farmers markets and their vendors thrive in the new economy, and to expand access to fresh local food for families and communities. Fresh Nation is backed by leading investors Lightspeed Venture Partners and Lerer Ventures. Visit Fresh Nation at www.freshnation.com.