Citrix Predicts the Future of Work

Analysis Shows That the Individual Employee and the Technology They Uniquely Choose Are Leading Factors That Will Shape the Workplace

SANTA CLARA, Calif.--()--Citrix today released its annual Technology Landscape document, developed by the company’s CTO Office, identifying three key megatrends that Citrix believes will shape the future of how people and businesses work over the next five years:

  • Employees will drive the future workplace experience
  • “Personal Digital Advantage” will define success
  • Technology abundance enables the creative revolution

Employees will drive the future workplace experience

Enterprises are becoming matchmakers, pairing great talent to great work as they embrace the freelance and creative economies. Future generations will demand that their workplace embrace anywhere, any device and anytime practices. Workplaces that adopt these practices will attract the highest caliber of talent, thrive and grow beyond expectations.

“Personal Digital Advantage” will define success

There are an overwhelming number of devices and software tools available today to enhance, automate, and assist people with work. The “Personal Digital Advantage” is made up of all the digital tools, hardware and software, that enable people to work and live faster, better, and more meaningfully. The value of the “Personal Digital Advantage” is found when individuals master five specific practices, which are: seamless multi-device experiences, attention and information management, speed learning, real-time digital assistance and time warping through automation. These are not optional. Each is required in order to be successful in a world that is constantly changing, flooded with information, and overwhelming with priorities that absorb more time than available.

Technology abundance enables the creative revolution

An abundance of technology gives individuals more freedom to create and make unique contributions to society. The recent emergence of Internet-enabled sharing economies, such as Uber and AirBnB, and giving economies, such as those enabled by Kickstarter, will become more pervasive. Ongoing growth of readily available free tools and technologies, and the increased sharing of resources, will act to enhance the quality of life of greater humanity.

These predictions illustrate the advances in technology that will significantly influence how humans will live and how the workplace will evolve by 2019.


Martin Duursma, CTO Council Chair, Citrix

“The Citrix CTO Landscape Report offers a unique perspective on trends moving the market as seen from a breadth of experts who spend countless hours talking with customers, partners and industry influencers. We’ve been watching many of these trends for years, but the one consistent theme we see is the desire for people to have freedom and flexibility to merge their work and personal lives. This report provides an up-to-date view into the trends that will be embraced by successful businesses and individuals over the next 5 years.”

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About Citrix

Citrix (NASDAQ:CTXS) is a leader in mobile workspaces, providing virtualization, mobility management, networking and cloud services to enable new ways to work better. Citrix solutions power business mobility through secure, personal workspaces that provide people with instant access to apps, desktops, data and communications on any device, over any network and cloud. This year Citrix is celebrating 25 years of innovation, making IT simpler and people more productiveWith annual revenue in 2013 of $2.9 billion, Citrix solutions are in use at more than 330,000 organizations and by over 100 million users globally. Learn more at

For Citrix Investors

This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with the impact of the global economy and uncertainty in the IT spending environment, including in revenue growth and recognition of revenue, products and services, their development and distribution, product demand and pipeline, economic and competitive factors, including risks associated with international growth and IT consolidation,  as well as other risks detailed in the Company's filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.

The development, release and timing of any features or functionality described for our products remains at our sole discretion and are subject to change without notice or consultation. The information provided is for informational purposes only and is not a commitment, promise or legal obligation to deliver any material, code or functionality and should not be relied upon in making purchasing decisions or incorporated into any contract.

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Stacy St. Louis, 408-790-8634
Twitter: @CitrixPR


Stacy St. Louis, 408-790-8634
Twitter: @CitrixPR