PARSIPPANY, N.J.--(BUSINESS WIRE)--B&G Foods, Inc. is pleased to announce the launch of two new Pirate’s Booty® treasures: Pirate’s Booty Crunchy Treasures and Pirate’s Booty Fruity Booty. Pirate’s Booty Crunchy Treasures represents a new extra crunchy snacking adventure that features fun, pirate-themed shapes in everyone’s favorite cheesy aged white cheddar flavor. Pirate’s Booty Fruity Booty satisfies that sweet tooth with a delicious raspberry flavor made with real fruit.
“We know that finding snack options that appeal to both parents and kids isn’t always easy. That’s why we’re pleased to offer new twists on the snack that everyone knows and loves, Pirate’s Booty,” said Eric Berniker, Vice President of Consumer Engagement and Innovation at B&G Foods. “Pirate’s Booty Crunchy Treasures really ups the ante on the crunch factor with fun pirate-y shapes creating a different snacking experience. Fruity Booty is the perfect balance of subtle sweet and crunchy for when you’re craving fruity fun.”
Pirate’s Booty Crunchy Treasures is baked rice and corn puffs in four pirate-themed shapes – X marks the spots, anchors, ship wheels and parrots – and blended with real aged white cheddar cheese. Crunchy Treasures is made without artificial colors, flavors or preservatives. The snack is also gluten, peanut and tree nut free and has 0g of trans fat per serving.
Pirate’s Booty Fruity Booty is baked rice and corn puffs sprinkled with a sweet, tangy coating of raspberry goodness. This berried treasure is made with real fruit and no artificial colors, flavors or preservatives. Pirate’s Booty Fruity Booty is also gluten, peanut and tree nut free and has 0g of trans fat per serving.
Pirate’s Booty Crunchy Treasures and Fruity Booty are rolling out now to retailers nationwide. For more information and our store locator, please visit www.piratebrands.com.
Pirate Brands
Pirate Brands has been creating deliciously baked snack treasures since 1987. Pirate Brands was founded on the belief that you shouldn’t have to “snackrifice” taste and fun for products made with goodness. Pirate Brands’ snacks, which include Pirate’s Booty, Smart Puffs and Original Tings, are free from fryers and ingredients you can’t pronounce, Arrrrrr. For more information, please visit www.piratebrands.com.
About B&G Foods
B&G Foods, Inc. (NYSE:BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, branded shelf-stable foods across the United States, Canada and Puerto Rico. Based in Parsippany, New Jersey. B&G Foods’ products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Baker’s Joy, Bear Creek Country Kitchens, Brer Rabbit, Canoleo, Cary’s, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril’s, Grandma’s Molasses, JJ Flats, Joan of Arc, Las Palmas, MacDonald’s, Maple Grove Farms, Molly McButter, Mrs. Dash, New York Flatbreads, New York Style, Old London, Original Tings, Ortega, Pirate’s Booty, Polaner, Red Devil, Regina, Rickland Orchards, Sa-són, Sclafani, Smart Puffs, Spring Tree, Sugar Twin, Trappey’s, TrueNorth, Underwood, Vermont Maid and Wright’s. B&G Foods also sells and distributes two branded household products, Static Guard and Kleen Guard. For more information, please visit www.bgfoods.com.
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