IRI's Larry Levin to Deliver Keynote Address at Prepared Foods' R&D Applications Seminar




Larry Levin, Executive Vice President and Practice Leader, Information Resources, Inc. (IRI)



In his seminar “Profiling the Pacesetters,” IRI’s Larry Levin will discuss IRI’s "2013 New Product Pacesetters," highlighting the shared attributes that catapulted these products to first-year success.



With more than 9,000 new CPG products hitting the shelves each year, manufacturers are striving to create breakthrough innovations with each new product. New products are considered the bread and butter for CPG manufacturers, but product launches are not guaranteed to be well received by consumers. So, what makes a launch successful? IRI’s 2013 New Product Pacesetters report is an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products. By analyzing the products that earned an average of $35 million in their first year, IRI’s Larry Levin will identify the specific marketing tactics, consumer insights and commodity innovations that fueled accelerated growth, instilled excitement in the hearts and minds of consumers, and served as catalysts for product trials and repeat purchases.


Thursday, Aug. 7, 2014 at 8:30 a.m.-9:10 a.m. CT



Prepared Foods’ R&D Applications Seminar
Hilton O’Hare Rosemont
5550 North River Road
Rosemont, IL 60018

About the Prepared Foods’ R&D Applications Seminar:

The mission of Prepared Foods editorial is to provide market trends, new product opportunities, ingredient formulation and product development solutions for those driving new product development within the food and beverage communities. Subjects covered include business-challenging issues involving ingredient use, consumer trends, news, regulations, and product application solutions.

Known as the leader within its prescribed mission, Prepared Foods is delivered to just over 40,000 BPA audited circulation to qualified R&D, technical, marketing, purchasing and other key management positions at food and beverage companies.

Prepared Foods' R&D Applications Seminar Chicago Is a practical 2 day "how to" applications-oriented event dedicated to further educating the food & beverage industry's formulators on specific application challenges. For more information, visit

About IRI:

IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses across sales and marketing.

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IRI Contact:
Shelley Hughes, +1 312.474.3675


IRI Contact:
Shelley Hughes, +1 312.474.3675