eb5 - The Proven Anti-Aging Skincare Product Line - Announces New Formula and New Look

eb5’s patented skin products are gluten-free, vegan, non-GMO, fragrance free, paraben-free, never tested on animals

eb5 - Original 5-in-1 Facial Treatment Intense Moisture Anti-Aging Cream - New Formula & New Packaging (Photo: Business Wire)

Ultimate Women’s Expo 2014

PORTLAND, Ore.--()--eb5, a pharmacist-created brand of skincare products that has helped women retain their youthful appearance for over five decades, introduced a new formula and new packaging for its products.

The traditional eb5 formula is a patented blend of wrinkle-reducing Vitamin A, free-radical fighting Vitamin E, strengthening Vitamin B, and natural botanical ingredients including moisture-encouraging Oat Flour and soothing Comfrey Root. It has been carefully perfected for more than 60 years, and is proven to reduce the appearance of wrinkles and fine lines, remove signs of inflammation and restore moisture to dry, aging skin.

The reformulated blend being introduced today maintains those anti-aging benefits and adds further refinements in an even healthier formulation that is paraben-free, vegan, gluten-free, non-GMO, fragrance-free, hypo-allergenic and cruelty-free.

“eb5 products have withstood the test of time by meeting the evolving needs of our customers,” said Donna Heldfond, President and CEO of eb5. “We are so proud to offer a new formula that is simpler and healthier than ever while maintaining the anti-aging power that our loyal customers have come to expect from eb5.”

New Packaging

The reformulation coincides with updated packaging for all eb5 products. The new packaging boasts a cleaner, more contemporary design that reflects the modern formulation of the product inside.

The “Original Wrinkle Cream”

eb5 traces its roots back to 1904 when pharmacist Samuel Heldfond opened the Heldfond Drug Co. in Portland, Oregon. Samuel and his son Robert spent their careers creating life-changing remedies for customers of the apothecary.

One such remedy combined a unique, highly absorbent, non-greasy ointment base with essential vitamins and other natural ingredients. In 1980, Pharmacist Heldfond. leveraged that compound to formally launch the eb5 brand, the popular “five creams in one” anti-wrinkle cream that women have relied on for generations. Still popular in the 21st century, eb5 is considered “the original wrinkle cream.”

See eb5 at select Ultimate Women's Expo events

eb5 is participating at the Ultimate Women’s Expo, the ultimate showcase for the latest products and services for women and families, including the very best in shopping, beauty, health, nutrition, fitness, financial planning, home decor and children's products.

eb5 will exhibit its products at three regional Ultimate Women's Expo events in 2014: Chicago (September 13-14), San Francisco (September 27-28), and Los Angeles (October 25-26).

About eb5 Corporation

A family-owned business dating back more than a century, eb5 Corporation introduced its popular “five creams in one” anti-wrinkle cream in the 1960’s. More than five decades later, the company is a leading provider of highly effective and affordable anti-aging solutions for men and women. eb5 is headquartered in Portland, OR, and can be found on Facebook and Twitter.

eb5 products can be purchased online at www.eb5.com, by phone at 1-800-929-8325, and in Walmart, Ulta, select Walgreens and CVS stores and many independent drug stores and retail chains nationwide.


Inception for eb5
Rylie Schock, 415-399-1045

Release Summary

eb5- A pharmacist-created brand of skincare products introduces a new formula and new packaging for its products.


Inception for eb5
Rylie Schock, 415-399-1045