PORTLAND, Ore.--(BUSINESS WIRE)--eb5, a pharmacist-created brand of skincare products that has helped women retain their youthful appearance for over five decades, introduced a new formula and new packaging for its products.
The traditional eb5 formula is a patented blend of wrinkle-reducing Vitamin A, free-radical fighting Vitamin E, strengthening Vitamin B, and natural botanical ingredients including moisture-encouraging Oat Flour and soothing Comfrey Root. It has been carefully perfected for more than 60 years, and is proven to reduce the appearance of wrinkles and fine lines, remove signs of inflammation and restore moisture to dry, aging skin.
The reformulated blend being introduced today maintains those anti-aging benefits and adds further refinements in an even healthier formulation that is paraben-free, vegan, gluten-free, non-GMO, fragrance-free, hypo-allergenic and cruelty-free.
“eb5 products have withstood the test of time by meeting the evolving needs of our customers,” said Donna Heldfond, President and CEO of eb5. “We are so proud to offer a new formula that is simpler and healthier than ever while maintaining the anti-aging power that our loyal customers have come to expect from eb5.”
The reformulation coincides with updated packaging for all eb5 products. The new packaging boasts a cleaner, more contemporary design that reflects the modern formulation of the product inside.
The “Original Wrinkle Cream”
eb5 traces its roots back to 1904 when pharmacist Samuel Heldfond opened the Heldfond Drug Co. in Portland, Oregon. Samuel and his son Robert spent their careers creating life-changing remedies for customers of the apothecary.
One such remedy combined a unique, highly absorbent, non-greasy ointment base with essential vitamins and other natural ingredients. In 1980, Pharmacist Heldfond. leveraged that compound to formally launch the eb5 brand, the popular “five creams in one” anti-wrinkle cream that women have relied on for generations. Still popular in the 21st century, eb5 is considered “the original wrinkle cream.”
See eb5 at select Ultimate Women's Expo events
eb5 is participating at the Ultimate Women’s Expo, the ultimate showcase for the latest products and services for women and families, including the very best in shopping, beauty, health, nutrition, fitness, financial planning, home decor and children's products.
About eb5 Corporation
A family-owned business dating back more than a century, eb5 Corporation introduced its popular “five creams in one” anti-wrinkle cream in the 1960’s. More than five decades later, the company is a leading provider of highly effective and affordable anti-aging solutions for men and women. eb5 is headquartered in Portland, OR, and can be found on Facebook and Twitter.
eb5 products can be purchased online at www.eb5.com, by phone at 1-800-929-8325, and in Walmart, Ulta, select Walgreens and CVS stores and many independent drug stores and retail chains nationwide.