Harmons Neighborhood Grocer Now Offers Harmoniously Raised Verlasso® Salmon

Verlasso harmoniously raised fish is now available at 15 stores near Salt Lake City (Photo: Business Wire)

SALT LAKE CITY--()--Fifteen Harmons Neighborhood Grocer stores in the Salt Lake City area will now offer Verlasso® harmoniously raised salmon in the seafood case.

“Verlasso® offers a premium salmon raised in harmony with the environment. By giving our salmon the best life possible and continually improving our farming methods, we are able to provide sustainability-minded seafood lovers at Harmons a superior quality, delicious fish,” said Scott Nichols, Verlasso® director.

Some of the qualities of Verlasso® harmonious farming practices include:

  • Verlasso® reduces the dependency on wild-caught feeder fish by 75 percent.
  • Verlasso® salmon are raised at half the pen density of traditionally farmed salmon, giving the fish room to swim.
  • Verlasso® salmon are raised in harmony with nature off the coast of Patagonia in cold, clean ocean waters.
  • Verlasso® follows a long fallowing cycle that gives the waters time to fully rejuvenate and recycle.
  • Verlasso® equally protects the welfare of its salmon and neighboring sea life.

“Verlasso® has a phenomenal product that aligns with Harmons’ standards of sustainable and eco-friendly offerings,” said Evan Francois, chef and seafood director, Harmons.

Verlasso® is the only ocean-raised farmed salmon with a “Good Alternative” buy rating from the Monterey Bay Aquarium® (MBA) Seafood Watch® program, confirming the deep commitment to and track record by Verlasso® of protecting ocean resources.

About Harmons

Harmons, your neighborhood grocer® is known for its unique grocery industry approach, which provides the true value to its customers through fresh, local foods prepared in-store by chefs, artisans and experts; Utah’s Own products; and an aggressive sustainability program.

About Verlasso®

Verlasso®, the world’s first provider of harmoniously raised fish, is the first and only ocean-raised farmed Atlantic salmon to receive the yellow “Good Alternative” buy rating from the Monterey Bay Aquarium® Seafood Watch® program. Committed to continuous improvement in its aquaculture practices, Verlasso® works in concert with some of the world’s leading thinkers to sustain people, fish and the planet. Verlasso® was recognized by Seafood International magazine as a “Best New Food of 2011” and as a “Top Food Trend of 2012” by Specialty Food magazine. Verlasso® salmon also is available from coast to coast via retailers and restaurants and direct-to-retail partnerships. If you would like more information about Verlasso®, contact us at info@verlasso.com, join us on Facebook, follow us on Twitter @VerlassoSalmon, or sign up for the Verlasso® e-newsletter.

Verlasso® is a brand and trademark of AquaChile. AquaChile and DuPont formed a collaboration that will blend the collective innovation and aquaculture expertise of the companies to identify how to raise fish sustainably to provide nutritious protein for a growing population.

Contacts

Verlasso
Alexa Raab, 302-695-6876
alexa@verlasso.com

Release Summary

Fifteen Harmons Neighborhood Grocer stores in the Salt Lake City area will now offer Verlasso® harmoniously raised salmon in the seafood case.

Contacts

Verlasso
Alexa Raab, 302-695-6876
alexa@verlasso.com