Three in Five New Microbusinesses Use Personal Savings to Stay Afloat, Sam’s Club Survey Finds

  • Less than three percent use grants, government loans or crowd-funding
  • Anxiety over owner’s ability to save for retirement
  • More than half believe U.S. economy is worsening

BENTONVILLE, Ark.--()--As new and alternative funding sources target small businesses and increasingly penetrate the U.S. market, less than three percent of U.S. microbusiness owners report using government loans (2.7%), small business loans (2.4%) or crowd-funding (1.9%) to fund their business, according to the Sam’s Club/Gallup Microbusiness Tracker.

More than 60 percent of new microbusiness owners rely on non-retirement, personal savings as the lead source of funding for their businesses, four in ten owners (43.4%) use credit cards and one in five (22%) use money from friends and family. The quarterly survey of 1,004 U.S. firms with five or fewer workers also found U.S. microbusinesses started in the past year are 30 percent more likely to use personal savings (79.1%) to maintain their business than mature businesses (50.5%).

In the most recent Sam’s Club/Gallup Microbusiness Tracker, conducted May 8-26, 2014, microbusiness owners reported that in the past 12 months, two in five microbusiness owners (40.4%) have had to dip into personal or retirement savings to improve their bottom line, while 42 percent have increased the price of their goods and services.

Confidence in Business, but Not the Economy

The Sam’s Club/Gallup Microbusiness Tracker explores the emotional and economic concerns of the country’s smallest businesses that employ one out of every ten Americans. The survey reveals that more than half (54.9%) of owners foresee the economy to worsen, yet 70 percent are energized by their work and six in ten (65.2%) are confident they have the talent to grow their company in the future. Confidence is also reflected in their perception of the future and their impact on the community.

Download the Sam’s Club/Gallup Microbusiness Tracker Report for further insights into microbusiness owners’ views on financing, operations and the future in new (0-3 years) versus mature (10+ years) segments. As a group, 71 percent are confident in their company’s future and 67 percent feel they have a positive impact on their community.

“Despite concerns over worsening economic conditions, U.S. microbusiness owners are confident in nearly every dimension of work and life. This vital segment of the U.S. economy is passionate about their choice to pursue a small business venture and unwavering in their commitment to serving consumers with an intense focus on quality no matter how many other factors or challenges they may face,” said Rosalind Brewer, president and CEO of Sam’s Club.

High Job Satisfaction Driving Vacation Time

During the country’s peak season for travel and downtime, U.S. microbusiness owners emphatically responded they are taking time off, with 83 percent planning a vacation this year. East Coast residents (25%) were most likely to opt out of a vacation. In contrast, only 12 percent of Midwestern microbusiness owners and 15 percent of Southern microbusiness owners said they are skipping vacations.

Road trips within 500 miles of home are most microbusiness owners’ vacation of choice (46%), providing possibilities of staying connected to business through wireless technology. With a considerable 49 percent of microbusiness owners strongly agreeing they have the technology they need to run the key functions of their companies, there is increased ability to conduct necessary tasks while taking time to recharge.

While road trips are by far the most popular vacation type for this group, 19 percent plan to fly to a U.S. destination for time away. Less popular vacations among microbusiness owners include flying outside the country (14%) or taking a cruise (3%).

Planning for the Future: Retirement Savings and Health Benefits

One of the few areas of emerging anxiety across the board for microbusiness owners is a concern about long-term investments with 43 percent indicating they are worried about retirement.

The survey revealed other surprising findings about putting money away for the future:

  • The more you make the more you worry. Nearly half of microbusiness owners generating $50,000 or more in revenue (44%) are anxious about saving for retirement, compared to those making less than $10,000 (42%).
  • Having a nest egg weighs more heavily on female microbusiness owners: 47 percent of women, compared to 41 percent of men, are concerned about retirement savings.
  • East Coasters are the most nervous about the saving for the future (49%) while Midwest microbusiness owners are the least apprehensive (39%).

As concern for retirement savings is consistent with past reporting, concern for healthcare benefits has decreased by more than 10 percent. Only a third of U.S. microbusiness owners today are concerned about worker healthcare benefits today (36%) compared to Sam’s Club/Gallup Microbusiness Tracker reporting from December 2013 (48%) and April 2014 (41%).

For further information please view Gallup’s article Almost One in Five Microbusiness Owners Took No Vacation in the Past Year and download the Sam’s Club/Gallup Microbusiness Tracker July 2014 Report at

About The Sam’s Club/Gallup Microbusiness Tracker

The Sam’s Club/Gallup Microbusiness Tracker is a nationally representative survey that regularly reports on U.S. businesses with five or fewer workers, a key driver of U.S. economic growth. The tracker provides valuable insight into the mood and mind of microbusiness owners for decision makers and influencers in government and commerce by highlighting the unique concerns and challenges of microbusinesses along their path from startup to maturity. To learn more about the Sam’s Club/Gallup Microbusiness Tracker, visit or

About Gallup

Gallup delivers forward-thinking research, analytics, and advice to help leaders solve their most pressing problems. Combining more than 75 years of experience with its global reach, Gallup knows more about the attitudes and behaviors of the world's constituents, employees, and customers than any other organization.

About Sam’s Club

Sam’s Club®, a division of Wal-Mart Stores, Inc. (NYSE: WMT), is a leading membership warehouse club offering superior products, savings and services to millions of members in 640 clubs in the U.S. and Puerto Rico. To learn more about Sam’s Club, visit the Sam’s Club Newsroom, shop at, and interact with Sam’s Club on Twitter and Facebook.


Sam’s Club Media Relations
Carrie Foster Moore, 1-800-331-0085


Sam’s Club Media Relations
Carrie Foster Moore, 1-800-331-0085