Telefónica Selects SundaySky as Preferred Partner for Customer Engagement Solutions

Telecommunications provider to sell SmartVideo to enterprise customers

MADRID--()--SundaySky, the creator of SmartVideo technology, and Telefónica, one of the largest telecommunications companies in the world, today announced a partnership to deliver engaging personalized SmartVideos to enterprise customers in Spain through Telefónica Soluciones. With an increased demand from brand marketers to engage the always-addressable consumer, Telefónica will sell SmartVideo technology, powered by SundaySky, to its financial, insurance, travel and utility enterprise customers as part of the complete suite of video solutions it currently offers its customers. SmartVideo will support an enterprise’s customer engagement strategy with personalized video experiences at every consumer touch point throughout the lifecycle, as well as increase return on investment (ROI).

Telefónica selected SundaySky as a technology partner because SmartVideos have proven to deliver measurable, optimized results that impact a business’s bottom line while delivering experiences that matter to the consumer. With SmartVideo, Telefónica is the first telecommunications provider to offer its enterprise customers the capabilities to differentiate their brands by using real-time data based on segment, persona, profile and behavioral attributes to deliver each consumer personalized, unique video experiences.

“Customer experience is a key differentiator for our enterprise customers, and it can make or break customer support, growth and retention efforts,” said Vicente Noguerales, head of digital marketing at Telefónica. “By partnering with SundaySky, we continue our transformation into a video offerings company that offers in-demand innovations and services, and enables our customers to drive personalized marketing strategies at scale, while also delivering measurable ROI.”

As part of the partnership, Telefónica will use SundaySky’s recently deployed SmartVideo Lifecycle Marketing Platform, providing end-to-end management over video content, real-time data feeds, channel experiences, analytics and optimizations through the self-service console. The console enables Telefónica to easily configure, manage and update its customers’ personalized video programs with greater efficiency in deploying and scaling SmartVideo as a strategic, multi-touch engagement approach.

Aviv Goren, vice president of sales at SundaySky, said, “SundaySky’s partnership with Telefónica supports our expansion into the European markets, enabling customer-centric brands to experience firsthand, through the SmartVideo Lifecycle Marketing Platform, the value of personalized real-time customer communications and implement SmartVideo programs to engage highly relevant audiences through video.”

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About Telefónica

Telefónica is one of the largest telecommunications companies in the world in terms of market capitalization and number of customers. With its best in class mobile, fixed and broadband networks, and innovative portfolio of digital solutions, Telefónica is transforming itself into a ‘Digital Telco’, a company that will be even better placed to meet the needs of its customers and capture new revenue growth. The company has a significant presence in 24 countries and a customer base that amounts more than 313 million accesses around the world. Telefónica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy.

About SundaySky

SundaySky, the creator of SmartVideo, helps customer-centric brands tell stories with personalized, real-time video experiences at every stage of the customer lifecycle. The SmartVideo lifecycle marketing platform generates hundreds of thousands of SmartVideos daily, powering customer acquisition, support, growth and loyalty initiatives for leaders in e-commerce, telecommunications, insurance, banking and travel. AT&T, Liberty Global, Allstate and other SundaySky customers have proven that SmartVideo viewers are more engaged, profitable and loyal, as program performance is measurable and optimized for incremental impact on key business metrics. SundaySky is headquartered in New York City with offices in Tel Aviv, London, Madrid, Paris and Frankfurt. For more information, visit


Metis Communications
Erin Rohr, 617-236-0500 x20

Release Summary

SundaySky and Telefonica announced a partnership to deliver engaging personalized SmartVideos to enterprises in Spain through Telefónica Soluciones.


Metis Communications
Erin Rohr, 617-236-0500 x20