LOS ANGELES--(BUSINESS WIRE)--HitFix (www.hitfix.com), the fastest-growing entertainment news brand in the US, is teaming up with Lucasfilm and Star Wars Rebels (www.starwars.com/rebels) to bring the Force to San Diego Comic-Con International Wednesday night.
An annual Wednesday night tradition since 2009, HitFix began the kick-off event for members of the entertainment industry from around the world to catch up before the convention officially opens its doors on Thursday, July 24. Held at the Hotel Solamar in San Diego’s Gaslamp Quarter, this is now one of the most anticipated events on the Comic-Con calendar.
“As HitFix has grown, so has our Comic-Con presence,” said Jen Sargent, HitFix CEO. “The kick-off party has become so popular that our staff is asked about the event year-round. We are very pleased to partner on this year’s event with a show as highly anticipated as Star Wars Rebels.”
“We are thrilled to be partnering with HitFix at Comic-Con this year to kick off a variety of great activities and events for Star Wars Rebels,” said Lucasfilm’s EVP and Head of Production and Development, Tony To. “Star Wars has a long history with Comic-Con dating back to 1976, and we’re really excited to be carrying on that tradition with tonight’s Star Wars Rebels kick-off party.”
Star Wars Rebels is a new 3D animated adventure set in the era between Star Wars: Episode III Revenge of the Sith and Star Wars: Episode IV A New Hope. It debuts this Fall on Disney XD.
HitFix’s premier editorial team will once again cover Comic-Con from one corner of the San Diego Convention Center to another. Fans looking for breaking entertainment news on their favorite TV shows or movies should follow @HitFix on Twitter, like HitFix on Facebook and visit HitFix.com for the latest.
A special thanks to Star Wars Rebels licensees Turtle Beach, Jakks Pacific, Santa Cruz, and Rubies Costumes for supporting this exciting kick-off event!
HitFix is the fastest growing provider of authentic entertainment news and video on movies, music, TV and events, reaching one of the highest compositions of 18-to-34-year-old consumers in entertainment. With their influential editorial voice and engaging journalistic and video content, HitFix’s nationally recognized team drives consumer discovery, conversation and choices around what’s next in entertainment. HitFix delivers the influential content consumers want, and advertisers need, across millions of screens daily. Delivering 97 million monthly videos streams and driving the entertainment choices of 300 Million monthly viewers both in their home and on the go, HitFix is rapidly becoming The Entertainment Authority. Everywhere.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company's activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.