Signals Rapid North American Growth with Key Leadership Appointment announces strategic executive appointment to lead its transformative cloud agenda and expansion in the Americas and Asia Pacific.

SVP and General Manager, Americas and APAC, (Photo: Business Wire)

NEW YORK--(), a leader in enterprise solutions for customer engagement, has today announced the appointment of George Wright as SVP and General Manager, Americas & APAC. George is the first of a number of key hires for the organization as moves to scale the North American team to meet the global demand for its recently launched ONE Engagement Hub.

The new appointment further strengthens the company’s leadership team and expertise in market execution in customer engagement following a great response to the company’s ONE Engagement Hub and cloud agenda. continues to redefine enterprise engagement and drive the industry towards the next evolution in CRM to customer engagement, with its ONE Engagement Hub; a pioneering solution to manage the entire customer journey with actionable journey management and real-time, omni-channel context.

In his role as General Manager, George will be responsible for driving revenue growth in the Americas and Asia Pacific markets and leading the development of global strategic accounts.

Prior to joining, George held several senior management roles at organizations including Infor Epiphany CRM Division, SAP America, Inc., Oracle Corporation and Netscape Communications Corporation.

George brings over 25 years of sales and general management experience to and a strong track record of delivering significant revenue growth.

Commenting on his appointment, George said: “Having worked with a number of the leading enterprise CRM software vendors, I’m excited by the impact will make on the market, with a pioneering technology for customer engagement that manages actionable customer journeys – a first for the industry. What’s more, the ONE Engagement Hub is a cloud solution that’s purpose-built for CMOs and customer experience leaders.

Wright continued: “This, coupled with a fresh approach to working with our clients and key partners on true customer engagement solutions, positions at the forefront of customer engagement and digital transformation.”

Glen Manchester, founder and CEO, said: “We’re delighted to welcome George to the executive team as we start to scale our roll-out of the ONE Engagement Hub in the Americas and Asia Pacific. George brings a wealth of experience and insight from enterprise CRM which will be invaluable as we continue to lead the market with the new era of customer engagement, grow our customer base and evolve our strategic partner ecosystem.”

About provides a range of powerful SaaS capabilities as part of its ONE Engagement Hub that transform enterprise-wide customer engagement strategies. The ONE Engagement Hub ties together customer insight, context and journey behavior and uses these to inform interactions with customers and partners across all touchpoints.

We make it easy for customer-facing teams to design and deploy great customer journeys based on this rich insight and through value-driven interactions that lead to long-term engagement.

The result is that businesses have more power to drive revenue, brand strength and differentiation by delivering far beyond isolated interactions and experiences but by creating the rich relationships that great businesses are built on. Some of the world’s most demanding companies trust to help them build customer engagement. serves its global customer base from offices located in North America, Europe and Asia Pacific.

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Peter Hay, 44 20 7494 5000

Peter Hay, 44 20 7494 5000