DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/kxmslp/impact_analysis) has announced the addition of the "Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market" report to their offering.
This strategic insight covers the in-vehicle advertising in the North American automotive infotainment market. There is an influx of connected vehicles in the United States. The success of mobile advertisements delivered through handheld devices is due, in large part, to social media. The transition to the next largest audience (automotive) is promising.
This research study outlines the time frame of implementation of ads in vehicles. Beginning in 2014, select streaming services have already begun rolling out advertising inside cars and trucks. Given all the elements that factor into connected cars, companies must make calculated decisions based on concerns about driver distraction.
Companies looking to advertise in vehicles will need time and more connected cars/trucks on the road. In-vehicle Advertising: Key Findings, US, 2014-2020
- While mobile advertising has seen lucrative growth, Frost & Sullivan expects the industry to continue to grow, making in-vehicle advertising more attractive.
- Streaming services in vehicles do not have the same traction as mobile offerings, so in vehicle ads will almost make up for high-development costs to the service provider.
- Location-based services will be the leading method for ad delivery, but first marketers must use the driver's habits and patterns to distribute the most relevant advertisement.
- Given the losses original equipment manufacturers (OEMs) are facing with one-time hardware costs, Frost & Sullivan analysts believe the future automakers will force an implementation of in-vehicle ad revenue sharing.
Key Topics Covered:
1. Executive Summary
2. Research Scope, Objectives, Background, and Methodology
3. Digital and Mobile Advertising: An Industry Overview
4. Mobile Advertising in the Vehicle
5. Conclusions and Future Outlook
For more information visit http://www.researchandmarkets.com/research/kxmslp/impact_analysis