CINCINNATI--(BUSINESS WIRE)--To celebrate Head & Shoulders’ fourth year as the official shampoo of Major League Baseball (MLB) and year two of the “Season of the #Whiff” campaign, the brand is raising the stakes by giving baseball fans a once-in-a-lifetime chance to #whiff it for real. Throughout MLB All-Star Week (July 11-16), fans who follow @HSforMen on Twitter and tweet #whiff will be entered for a chance take the field at the 2014 World Series and receive the VIP treatment during the Fall Classic.* An announcement will be made during the on-air broadcast of the MLB All-Star Game on FOX on July 15th.
Angels pitcher and Head & Shoulders “Mane Man” C.J. Wilson is leading the charge, encouraging fans to tweet #whiff and enter the contest. “Playing in the Majors and going to the World Series was always a dream of mine, so it’s exciting that Head & Shoulders is allowing one lucky fan to make that dream a reality through true VIP access and experiences at the ballpark.”
In addition to entering the contest, fans can continue supporting the “Season of the #Whiff” campaign by tweeting #whiff when they see a strikeout. As part of the program, Head & Shoulders has committed a $1 donation to the national Reviving Baseball in Inner Cities (RBI) league for every “whiff,” or strikeout, across MLB throughout the 2014 regular season. Additionally, the brand is giving MLB Clubs the chance to earn extra donations each month for their local RBI leagues by encouraging fans to tweet #whiff + their MLB Club Twitter handle (i.e. #whiff @Reds or #whiff @Angels).
Head & Shoulders is proud to continue supporting the RBI program with the plan to donate over $260,000 this season, helping to reintroduce baseball to kids in inner cities and instill confidence both on and off the field. The RBI program is the MLB youth initiative designed to give young people from urban and underserved communities the opportunity to play baseball and softball, while encouraging academic success and achievement and teaching important life lessons and values.
With 50 years of proven scalp care technology and success, Head & Shoulders continues to be a trusted daily grooming staple of professional athletes as the Official Shampoo of MLB. To learn more about the Head & Shoulders For Men line-up visit the Head & Shoulders website, Twitter handle or Facebook page.
*VIP experience† includes travel package (airfare, hotel, transportation) to the 2014 World Series, premium seating for the game, custom MLB Club jersey and equipment, tour of an MLB ballpark, the opportunity to throw the ceremonial first pitch plus on-field batting practice for the prize winner and a guest, in addition to authenticated World Series game-used memorabilia.
†one of the first four games of the 2014 World Series®
NO PURCHASE NECESSARY. Void where prohibited. Open to residents of the 50 US, DC and Canada,18 and older.
Begins 12:00:01 AM ET on 7/11/14 and ends 03:59:59 AM ET on 7/16/14. See Official
Rules at http://bit.ly/1okLGxs for details.
About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About Major League Baseball Properties
Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs’ agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.
About Reviving Baseball in Inner Cities (RBI)
The RBI program, which has served more than one million people since its inception in 1989, is the Major League Baseball youth initiative designed to provide young people, ages 5 to 18 from underserved and urban communities, with opportunities to play baseball and softball, to encourage excellence and achievement in education, and to teach the value of teamwork and other important life lessons for. The RBI program currently serves more than 220,000 boys and girls in more than 300 programs established in more than 200 cities worldwide. MLB and all 30 Clubs have designated more than $30 million worth of resources to the RBI program, and all 30 Clubs support RBI leagues. For more information, please visit: MLB.com/RBI.