Kettle Brand Blows Lid off Latest Innovation: New, Non-GMO Popcorn

Five Bold Flavors Inspired by Potato Chip Favorites

SALEM, Ore.--()--Popcorn lovers prepare yourselves. Kettle Brand, known for creating some of the most popular and original potato chip flavors with natural, non-GMO ingredients, is taking another snack category by storm this summer with the launch of Kettle Brand Popcorn. The result? Perfection on every crispy kernel.

In development for nearly a year, the line of five crave-able flavors includes:

  • Maple Bacon. Sweet maple with a deep smoky undercurrent combined with the texture of popcorn makes it almost feel like eating the real thing; it’s that good.
  • Salt & Fresh Ground Pepper. Kettle Brand’s best-selling potato chip flavor is right at home nestled in the nooks of a popcorn kernel. Classics collide in this perfect union of spicy black pepper and delicate salt.
  • Sea Salt. A sprinkling of sea salt brings out the natural flavors of each crispy kernel. Simplicity at its best.
  • Sriracha. Everything you love about the hot sauce, on perfectly popped popcorn. The combo of chili, garlic and vinegar creates the authentic taste of the real deal.
  • White Cheddar. A classic popcorn flavor done like no other. Fluffy popped kernels seasoned with matured, sharp white cheddar for a rich, tangy flavor with age and sophistication.

“We’ve been hard at work applying all we’ve learned making our signature flavors to really make popcorn ‘pop,’ said Kettle Brand Chief Flavor Architect Carolyn Ottenheimer, who has been leading flavor innovation for 15 years. “Popcorn kernels have so many delicious nooks and crannies for flavor to hide in. We had a lot of fun working with it and think the result is pretty fantastic.”

Like all Kettle Brand products, the new line of Kettle Brand Popcorn reflects the company’s Natural Promise, a commitment to making every product with healthy oils, natural, non-GMO ingredients without trans fats, MSG or preservatives. Each delicious cup of popcorn is only 50 – 53 calories.

The new line hits store shelves across the country beginning this summer for the suggested retail price of $3.69 per bag.

About Kettle Brand®

Kettle Brand is a pioneer of the premium kettle-cooked potato chip category and leader in innovative snacks, producing seven premium product lines – Original, Krinkle Cut™, Organic, 40 Percent Less Fat, Real Sliced Potatoes, Tortilla Chips and now ready-to-eat Popcorn. Each and every snack delivers on Kettle Brand’s Natural Promise – a 30+ year commitment to making every product with natural, non-GMO ingredients and without trans fats, MSG or preservatives. Its products are sustainably produced and packaged in three state-of-the-art facilities in the U.S. and U.K., and distributed throughout North America, the United Kingdom, Western Europe and several countries in Asia. For more information visit Kettle Brand is owned by Diamond Foods.

About Diamond Foods

Diamond Foods is an innovative packaged food company focused on building and energizing brands including Kettle Brand®, Emerald® snack nuts, Pop Secret® popcorn, and Diamond of California® nuts. Diamond’s products are distributed in a wide range of stores where snacks and culinary nuts are sold. For more information visit


Maxwell PR
Nicole Dionisopoulos, 503-231-3086

Release Summary

Kettle Brand blows lid off latest innovation: new, non-GMO popcorn. Five bold flavors inspired by potato chip favorites.


Maxwell PR
Nicole Dionisopoulos, 503-231-3086