LivingSocial Gets Personal to Offer Best Deals for Consumers and Merchants

Company Introduces Sizzling New Savings with Premium Daily Gem Offers for LivingSocial Shoppers and More Customized Promotions for Merchants

WASHINGTON--()--This summer, LivingSocial is making shopping sizzle for consumers and merchants with the addition of more personalized deals and promotions. Shoppers looking for great savings in and around their city will find that LivingSocial has made the shopping experience more personal to help them save money without breaking a sweat. The company has also enhanced its promotional packages for merchants, making it easier for businesses to customize deals to better meet their marketing needs and reach their target customers.

A Jewel of a Deal

To help shoppers get one step closer to living like the rich and famous this summer, LivingSocial is also featuring the Daily Gem, a chance to save even more on premium and custom-selected deals based on a shopper’s preferences. Each morning, LivingSocial shoppers will receive a personalized Daily Gem deal via email with the chance to save an additional 15 percent on top of already great savings if they purchase by 3:00 p.m. local time. Shoppers can also find their Daily Gems by signing in to their LivingSocial accounts online. Don’t want that deal? No problem! There will be a new Daily Gem delivered the next morning.

LivingSocial partnered with Boulder, CO-based advertising agency, Victors & Spoils, to develop an integrated campaign to launch the Daily Gem. The campaign promotes the idea that even the smallest daily savings can add up to a life of "relative" luxury. For LivingSocial customers, a deal on top of an already great deal could potentially add up to their personal fortune. The tongue-in-cheek campaign is supported by web and email tactics, social media and special "Easter egg" celebrity surprises that consumers can share post-purchase.

Let’s Get Personal

LivingSocial has always offered deals customized by location and a consumer’s favorite ways to travel and shop, but now more personalized deals will arrive directly to their inbox. The more shoppers specify their preferences and interests, the more relevant offers they will receive. So whether someone is crazy for camping, a fanatical foodie, or likes to lounge in luxury, LivingSocial has it covered.

Meeting Merchant Needs

In addition to providing a more curated experience for shoppers, LivingSocial has further customized the services available to its new and existing merchant partners to help them to better align their LivingSocial promotions with their overall marketing strategies. With the LivingSocial FlexSM and LivingSocial SelectSM programs, merchants have more control and flexibility over their promotions. Need a quick solution? LivingSocial will have your deal up on its website and mobile app in as little as five days. Businesses will also benefit from a more targeted email distribution to help them reach the audience most likely to buy their deals.

“We know that no shopper or merchant is exactly alike, and our new personalized deals and customized promotional offerings will enable us to deliver more value than ever before,” said Jake Maas, Executive Vice President, Business Operations at LivingSocial. “This is just the latest step in our efforts to refine our services to better connect merchants with the shoppers that want their deals.”

Good Deal Guarantee

LivingSocial strives to bring customers great deals from the best merchants. This promise is backed by the Good Deal Guarantee. For the first seven days after a purchase, customers can get a full refund in the form of original payment on any unredeemed, unscheduled voucher. After seven days, customers can still exchange an unredeemed, unscheduled voucher until it expires for credit in the form of LivingSocial Deal Bucks. LivingSocial’s priority is working with customers and merchants to make things right and to put an end to unused vouchers.

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MSLGROUP for LivingSocial
Jen Barlow, 781-684-0770

Release Summary

This summer, LivingSocial is making shopping sizzle for consumers and merchants with the addition of more personalized deals and promotions.


MSLGROUP for LivingSocial
Jen Barlow, 781-684-0770