DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/tkw8t3/overthetop_is) has announced the addition of the "Over-the-Top is the Future of Consumer Communication Services" report to their offering.
This year's report focuses on the changing dynamics of the OTT market. What is resonating? What do consumers like and, more importantly, want from OTT service providers? What is required to achieve a fully competitive OTT service package, and who are the players closest to achieving it?
The world of consumer communication services is evolving at an accelerating rate.In the last year, the decline of traditional discrete communication service offerings such as plain old telephone service (POTS) and subscription video, in favor of a new model comprised of broadband access and over-the-top services has been documented. Although this trend is in its infancy, consumers are demonstrating waning interest in traditional quad play packages,and growing interest in the new dual play.
Obviously, a dual-play model only works if there are compelling and useful services available over broadband connections. Consumers need to feel that dropping more conventional services will not deny them the ability to communicate as they wish, or consume the content they want. Consequently, it is encouraging that innovation is alive and well on the Internet:new services are being developed daily that enable a full panoply of consumer-friendly offerings.
In fact, this report predicts that integrated service offerings that include every aspect of the quad play - voice, video, data and wireless - are right around the corner. Over-the-top players, like Google, are very close to delivering such service packages; and other social media sites are closing the gap. When integrated service packages become available, it is likely that network operators will be pressed to offer similar over-the-top offerings themselves.
Key Topics Covered:
1. Executive Summary
3. The Growing Allure of OTT
4. What do Consumers Want?
5. Major OTT Players
- Google: Branding an Experience
- Facebook: The Largest Telecommunications Company on Earth
- Amazon: Infrastructure Enabling OTT
6. OTT Market Opportunities and Unmet Needs
7. The Last Word
For more information visit http://www.researchandmarkets.com/research/tkw8t3/overthetop_is