The invitation to build into the Twitter Ads API and bring dynamic technology to its advertising arsenal means that Glow is now a truly cross platform social media solution. This will further increase advertising options available to its clients by providing access to an exciting new channel. The product itself will allow advertisers to swiftly build multiple campaigns, ready for scale, with a major focus towards mobile delivery and direct response.
Damian Routley Founder & CEO said, “Our mission is to help brands to better engage with their customers, in order to do this we need to build close links with the best partners where those audiences can be found. Including the Twitter Ads API into the Glow Machine is a major step towards realising this. Twitter's ability to reach millions of people every day who are talking about, and finding information on, things that interest them, combined with our ability to bring efficiencies and performance improvements at scale, is an incredibly compelling opportunity for our advertisers.”
With a strong foundation and previous expertise managing Facebook ad campaigns, Glow is perfectly aligned to offer a wide range of measurement and reporting functions through its integrations with a multitude of desktop and mobile measurement partners. This will be a key factor in supporting advertisers that need to measure campaign success with granular detail and perform against aggressive KPIs.
This development follows Glow’s recent expansion into APAC and continued growth across the EMEA and North American markets. It taps into Glow Machine’s strong focus on direct response, driving users towards downstream conversions - from mobile app installs to check-outs. With a significant volume of Facebook ads being delivered to mobile, the next logical step is to embrace Twitter in order to further serve the growing client base who have adopted a ‘mobile first’ marketing policy.