RANCHO CUCAMONGA, Calif.--(BUSINESS WIRE)--Singer/Songwriter Daria Musk, spokesperson for CO-OP Financial Services’ “Empowering People. Amplifying Dreams” consumer initiative, will take part in a July 10 webinar focusing on the campaign’s marketing opportunities for credit unions.
Titled “Empowering People. Amplifying Dreams: Building a National Brand of CO-OP Credit Unions,” the one-hour webinar will start at 2 p.m. Eastern time on Thursday, July 10. Credit union employees and others may register for this free webinar at www.co-opfs.org/EmpoweringPeopleWebinar.
The July 10 webinar will provide details on the campaign and announce ready-made marketing materials from CO-OP designed to help credit unions encourage consumers to make the switch from banks to their institution. Attendees will also be hearing from Musk, the campaign’s always-energetic spokesperson and a successful early-implementer of technology as well as a musician.
In addition to the webinar, CO-OP also announced the second in its series of Google+ Hangout concerts by Musk. The concert will take place on Wednesday, July 16, starting at 6 p.m. Eastern Time. “Daria’s Hangoutiversary Concert” – being held on the date of her first Hangout concert three years prior – will be one of the marathon, fan-centric performances originating from her home studio that has become her trademark. The link to the concert can be accessed on the day-of-event from the campaign website at www.co-opcreditunions.org.
Musk began to stake out a unique place in pop music in 2011 by performing a live concert via Google+’s video chat feature, Hangout. Since that first concert, Musk now has 3.4 million Google+ followers and she has recorded more than 33 million views.
“Empowering People. Amplifying Dreams” is designed to help credit unions attract new members from the ranks of younger consumers. For more information, visit www.co-opcreditunions.org.
About CO-OP Financial Services
Based in Rancho Cucamonga, Calif., and founded in 1981, CO-OP Financial Services is the nation’s largest credit union service organization in terms of number of credit unions, assets and members. To learn more visit www.co-opfs.org.
Register for webinar at: www.co-opfs.org/EmpoweringPeopleWebinar
Access concert (day of event) at www.co-opcreditunions.org