DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/sj6qz7/global_durable) has announced the addition of the "Global Durable Juvenile Products Market: 2014 Edition" report to their offering.
The durable juvenile product market growth will be driven by parents with higher discretionary spends, dual income households, and increasing number of women in the workforce, uncompromising emphasis on child safety, health, and wellness, and growing awareness over the right ways of parenting. Product innovation and development has allowed retailers and manufactures to widen the market, using new technologies and advanced marketing approaches. Moreover, emergence of e-commerce in juvenile product market is scaling new heights, and with increasing number juvenile shopping websites the market is also experiencing growth. This number is expected to further swell in coming years, as a result, the web presence will become competitive advantage for brands competing in the juvenile product space. Ongoing mergers and acquisitions, growing premium durable juvenile product market and utilization of safe and innovative raw materials in manufacturing of juvenile durables are the key trends observed in this market.
Most of the growth in the durable juvenile product market is driven by China. The large customer base coupled with increasing household income in the country is a major factor that offers growth opportunities for durable juvenile business. Interestingly, sluggish birth rates in China have resulted in greater willingness among parents to buy expensive, eco-friendly, high-end products for their infants, and toddlers. In addition to this, China continues its transformation in safety standards and awareness in the juvenile care, which will further propel the market growth in the country.
The four major players in the industry, Goodbaby International, Dorel Industries Inc., Newell Rubbermaid Inc. and Summer Infant, Inc., are being profiled, along with their key financials and strategies for growth.
Key Topics Covered:
1. Market Overview
1.1 Durable Juvenile Products
1.2 Types of Durable Juvenile Products
1.3 Channels of Distribution
2. Market Size
2.1 Global Durable Juvenile Products Market
2.2 North America
2.4 Emerging Markets
3. Market Dynamics
3.1 Key Trends
3.2 Growth Drivers
3.4 Significant Industry Developments
4. Competitive Landscape
5. Company Profiles
5.1 Goodbaby International Holdings
5.2 Dorel Industries Inc.
5.3 Newell Rubbermaid
5.4 Summer Infant Inc.
For more information visit http://www.researchandmarkets.com/research/sj6qz7/global_durable