New Report: “Valuing Plastic” Exclusive Media Preview Prior to Unveiling at New York’s Plasticity Forum

NEW YORK--()--A new, first-of-its-kind report on the use of plastics by the world’s top consumer goods companies will be released at an exclusive media preview, 23 June.

The report, "Valuing Plastic: The Business Case for Measuring, Managing and Disclosing Plastic Use in the Consumer Goods Industry,” uses natural capital valuation to identify ‘hotspots’ of pollution or resource overuse in the consumer goods industry.

Richard Mattison, CEO Trucost, said, in advance of his discussion of the report at the Plasticity Forum 24 June. “By placing a financial value on materials such as plastic waste, companies can see the savings gained from reuse and recycling, which builds a business case to make sustainability improvements.”

For example, Corporate accountability company, As You Sow, estimates that over US $8bn in value is left on the table when plastic packaging is sent to landfill and not recycled in the US alone.

Now in its 3rd year, the Plasticity Forum will showcase a unique range of experts in all parts of the “plastic puzzle” including technologies and solutions related to reducing plastic waste. Speakers include the former President of Costa Rica, Jose Maria Figueres, William McDonough, and Scott O’Connell (Dell), who are among the world’s leading plastic innovators, entrepreneurs, designers and thought leaders.

Media enquiries: To attend the press briefing, the Plasticity Forum, or for an embargoed executive summary of the Valuing Plastics report contact: or +61404 644 848

Press Briefing Details:

Date and venue:


23rd June, 2014, New York - location and time TBC


William McDonough, Richard Mattison, Douglas Woodring


Plasticity Forum is a unique business event focused on the future of plastic and where the leaders are going with innovation, design, materials, recycling, and solutions, so that plastic does not become a waste product an impact our communities and environment. The World Bank estimates that the world’s municipal solid waste generation could double by 2025. Few countries or cities are capable of handling this waste stream, of which plastic makes up an increasing percentage, due to the fact that recycling infrastructure in most countries cannot keep pace with the wide variety of materials and products.

The Plasticity Forum is organized by Ocean Recovery Alliance, which runs the Plastic Disclosure Project, which is a Clinton Global Initiative project.

For more information:


The Bravery
Elizabeth Coad, +61404 644 848

Release Summary

new report on the world wide consumer goods industries use of plastics to be unveiled at the Plasticity Forum New York 24 June. Exclusive media preview of the report is available to media


The Bravery
Elizabeth Coad, +61404 644 848