MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Anvato, the integrated TV Everywhere platform provider, supplied revolutionary cloud technology to dual-live stream the 43rd Annual Northern California Emmy® Awards on Saturday, June 14, 2014. With Anvato Live Cloud, the event producers expanded their live viewing audience to multiple platforms, produced video clips from live streams in real-time and generated robust social interaction on Twitter, Facebook, and YouTube. Live Cloud also enabled live switching and cloud archiving of all camera angles for the event.
San Francisco company, Beyond Pix Studios, again provided the live-event production services for the National Academy of Television Arts and Sciences. Using Anvato Live Cloud technology, Beyond Pix was able to successfully stream two live webcasts, and share over 160 real-time highlights of the regional Emmy event from the Hilton San Francisco Union Square. To keep the event on schedule, producers kept award recipients to only a brief speech at the podium. Lengthier speeches happened behind-the-scenes. Both video clips were shared instantly via Twitter, Facebook, and YouTube—making it possible for family, friends and fans to enjoy and share both the acceptance speech and the exclusive behind-the-scenes footage.
“Beyond Pix Studios eagerly embraces new technologies to enhance quality and engagement for live streamed events. Anvato Live Cloud enables us to cost-effectively stream an iconic event like the Emmys to laptops and mobile devices,” said Karen Sutton, general manager at Beyond Pix Studios. “Partnering with Anvato to get content instantaneously to our audience is priceless. This increases audience engagement and provides greater value to our client.”
“Anvato was crucial to the success of the Northern California Emmy Award show. Their ability to live stream the dual channel webcast allowed us to streamline our on-stage show by providing recipients an additional platform to give speeches on the red carpet,” said Gala Chair Julie Watts, also executive producer of the Northern California Regional Emmy Awards Show. “Even more impressive was they enabled the editing and posting of those speeches in real time to various social media platforms. This provided us with a variety of additional sponsorship opportunities. It also offered recipients the opportunity to share their speeches and promote their award winning work like never before.”
In San Francisco, a city with hundreds of unique live events annually, the partnering of Bay Area companies Beyond Pix Studios and Anvato will extend the reach of these events to a global audience. Beyond Pix Studios sees a huge opportunity to deliver one-of-a-kind live content and expand its business by leveraging Anvato’s world-class technology.
Anvato’s pay-as-you-go rates make broadcast-quality technology more accessible than ever. Live Cloud provides a simple, cost-effective solution that is poised to revolutionize live streaming and video clip sharing.
Live Cloud is based on Anvato’s powerful, award-winning TV Everywhere Platform solution for the world’s top broadcasters , yet it is offered as a self-service, pay-as-you-go solution for event producers. To learn more about Anvato Live Cloud, visit http://livecloud.anvato.com/. Clips of the event are on the Emmy SF TV YouTube channel, Facebook page, and @EmmySFTV Twitter page.
Anvato is the most efficient and cost-effective technology for broadcasters to offer TV Everywhere. By offering the complete workflow in a single end-to-end platform, Anvato can guarantee delivery of the right content on all devices from encoding to mobile playback, including live linear streaming, VOD distribution and syndication, ad-stitching, players, and analytics. NBCUniversal, Fox Sports, LIN Media, Hearst Television, Gray Television, Univision, Post-Newsweek, and Journal Broadcast Group are among the top broadcasters that trust Anvato as their technology partner. For more information, visit www.anvato.com.
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