STOCKHOLM--(BUSINESS WIRE)--BJÖRN BORG (STO:BORG):
GOLDEN LOCKS AND GOOD LOOKS UNITE
Top ranked Dutch ice skater Koen Verweij is known not only for his remarkable skills on steel blades, but also for his signature golden locks and viking like good looks. Verweij is now joining forces with another sportsman’s clothing brand, Björn Borg – similarly known for exceptional sports achievements along with good looks.
The Dutch ice skater debuted in the Dutch junior team in 2008, and was in the Winter Olympics in Sotchi in 2014 rewarded a silver medal at 1500 meters as well as a gold medal at the team pursuit. Verweij also won gold in the prestigious World All-Round Speed Skating Championships for men in 2014.
“I have always been inspired by the challenger attitude of Björn Borg and it feels great to be an official ambassador of the brand and its clothes”, says Koen Verweij
The collaboration with Björn Borg runs as of June 1st, 2014. Previously this year, Björn Borg signed with Olympian freeskier Henrik Harlaut.
“We think Koen fits Björn Borg perfectly with his colourful and bold personality. We will during the year work with him to secure that our sportswear and underwear collections gets tested both on and off the ice”, says Lina Söderqvist, Marketing Director at Björn Borg
ABOUT BJÖRN BORG: The Group owns the Björn Borg trademark and its core business is underwear. It also offers sportswear and fragrances as well as footwear, luggage & bags and eyewear through licensees. Björn Borg products are sold in around thirty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. In total, there are 38 Björn Borg stores, of which 17 are operated in the Group. Total sales of Björn Borg products in 2013 amounted to around SEK 1.5 billion at the consumer level. Group net sales amounted to SEK 499 million in 2013, with 159 employees. The Björn Borg share has been listed on NASDAQ OMX Nordic in Stockholm since 2007.
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