SAN FRANCISCO--(BUSINESS WIRE)--Certain Inc., the leading provider of enterprise event management solutions, today announced that it will be one of five diamond sponsors for the 2014 Marketo Marketing Nation Roadshow. Marketo’s Marketing Nation Roadshow provides marketers from companies of all sizes best practices for customer acquisition and loyalty.
“It has been challenging for marketers to break through the clutter and connect with their target attendees in a meaningful way to get the full value from events,” said Peter Micciche, CEO, Certain Inc. “Certain is excited to be a sponsor of this year’s 2014 Marketing Nation Roadshow and share with marketers the latest advancements for moving events into the revenue cycle by creating personalized event experiences, providing greater lead intelligence and enhancing lead follow-up.”
The Certain Event Platform for the marketer and its integration with Marketo provide marketers greater lead intelligence. This rich attendee insight augments attendee profiles, measures engagement and gauges interests. The information captured can help companies not only track what attendees are doing, but also understand their actual interests to drive more personalized lead nurturing and effective sales follow-up.
The Marketing Nation Roadshow will span North America, Europe and Australia. Attendees of the Marketing Nation Roadshow will hear from industry thought leaders about how to execute effective marketing campaigns, nurture leads with relevant and timely content, drive customer acquisition and loyalty, and measure the revenue impact of campaigns.
“Our partnership with Certain gives our customers an effective way to marry event management and marketing automation to maximize return on investment,” said Robin Bordoli, general manager, new markets and vice president of partner ecosystems at Marketo. “We’re excited to see Certain’s innovation-driven mindset for creating a more personalized event experience, and we’re thrilled to have them as a sponsor for this summer’s roadshow.”
About Certain: Powering Connections, Accelerating Business
Certain delivers the leading enterprise event management platform to personalize event experiences and provide meaningful connections that accelerate business. Certain integrates with leading enterprise-class marketing automation and CRM applications, and the Certain Event Success Hub™ includes industry partners that complement the Certain platform to ensure a complete solution. The Certain platform enables attendee management from check-in to social and mobile participation and enables 1-to-1 meetings that maximize event value for all stakeholders. Headquartered in San Francisco, with offices in North America, Europe and the Pacific Rim, Certain is a strategic event partner to more than 600 enterprise and event management companies. For more information please visit www.certain.com.