DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/q6sx4l/ice_cream_and) has announced the addition of the "Ice Cream and Frozen Desserts in the U.S.: Opportunities in Retail and Foodservice, 8th Edition" report to their offering.
In the mature U.S. marketplace for ice cream and frozen desserts competition for consumer loyalty is fierce. With nine out of ten households already purchasers of frozen desserts, manufacturers and foodservice operators are faced with the challenge of winning share within the existing consumer base rather than bringing additional customers to the market. Further, whether a company is a global marketer or a local startup, side-by-side inside the freezer case they are on an equal footing for the shopper's attention. So, too, for foodservice operators, whether they part of a global chain or an independent standalone shop.
Opportunities for growth are hard-won in this stable market. This is not to say, however, that surprising new products are not welcomed, celebrated and, most importantly, rewarded with sales. The trick, of course, is to figure out what will make one's brand stand out from the crowd, impressing frozen dessert consumers who have a multitude of choices. Will it be more Greek-style frozen yogurt? Hispanic frozen novelties? More exotic flavors or new delivery systems?
Key Topics Covered:
Chapter 1 Executive Summary
Chapter 2 Market Overview
Chapter 3 The Marketers
Chapter 4 New Product Trends
Chapter 5 Foodservice and Retail
Chapter 6 Media, Advertising, and Promotions
Chapter 7 The Consumer
For more information visit http://www.researchandmarkets.com/research/q6sx4l/ice_cream_and