PHILADELPHIA--(BUSINESS WIRE)--Artisan today announced a major software update to the company's Mobile Experience Management (MEM) platform, making it the most advanced and complete MEM platform on the market.
The latest software release adds new marketing automation features and campaign management capabilities uniquely integrated into Artisan's proven platform for mobile optimization, analytics, and personalization. Companies can now create campaigns within a native mobile app seamlessly combining dynamic content publishing, push notifications, and more. The complete MEM platform is enterprise-grade and built to help companies rapidly and continuously improve the lifetime value of each customer relationship.
Already deployed with top brands – including Urban Outfitters, Mapquest, and Rue La La – the Artisan MEM platform provides the most value of any single mobile SDK. This unified offering empowers companies to understand, experiment and engage with mobile customers. For those companies that want to orchestrate marketing communications across multiple channels, the Artisan solution solves the final-mile challenge by integrating campaigns with native mobile apps. As technology catches up with consumer behavior, marketers now have an opportunity to manage their mobile apps in the same way they manage a company website and provide a consistent omni-channel brand experience.
"We're at a tipping point this year with both mobile commerce and mobile app development," said Yankee Group Research Director Sheryl Kingstone. "Companies are investing more heavily around the mobile app experience, and as a result, marketers are looking for software platforms that can enable the same flexibility, speed to market, and marketing management capabilities available on the web."
"As our mobile app strategy has matured, we've searched for a robust solution to help us manage our apps in a more targeted and effective way," said Jim Davis at Urban Outfitters. "Using Artisan will dramatically improve our ability to optimize the app experience in real time and to quickly and easily drive business results with the help of deep behavioral user data."
"Point solutions are dead," said Artisan CEO Bob Moul. "The industry is already complaining loudly of SDK fatigue and any solution that doesn’t deliver substantial value will simply not get broad adoption. We saw this dynamic with web solutions and the same will soon be true for mobile apps. Instead of buying individual products to support just push messaging or basic analytics, companies will rely on platforms like Artisan's to enable robust and dynamic mobile app marketing strategies."
The latest release of the Artisan MEM platform now includes the concept of campaigns, allowing customers to create custom workflows to automate their marketing programs all from an intuitive, easy-to-use interface. Customers can tailor the app experience for each marketing campaign, whether it's a new product launch, special offer, or the introduction of new content.
Additional new features include:
Push Notifications – Companies can now use Artisan's platform and
marketing-friendly interface to add push notifications into mobile app
campaigns. Unlike with other software tools, however, push messaging
is supported by the full power of the MEM platform, allowing customers
to take advantage of rich user analytics and the option to segment
audiences based on user behavior.
The Artisan platform enables companies to test an unlimited number of message variations and gives customers the unprecedented flexibility to configure follow-up actions triggered by a user click. For example, companies can deliver targeted push notifications that lead to personalized discounts and offers. In addition, Artisan provides complete end-to-end referral tracking so customers know exactly what users do after they click on a notification.
- In-App Messaging – New in-app messaging support in the Artisan platform provides multiple templates for companies who want to communicate dynamically with users while they're engaged with an app. Formats include slide-in messages, pop-ups, and screen takeovers. The text, images, and backgrounds in these messages are all customizable without the need for companies to touch the underlying code of an app.
- Marketing Billboards – Marketing billboards can be placed within an app and allow marketers and product managers to easily update the content of an app. After initial development, these billboards can be designated by the app developers as customizable content areas. Non-technical members of the team can then adapt and target messages through the in-app billboards for different marketing campaigns.
The new features in Artisan's MEM platform are designed to let customers target and ultimately personalize the app experience to deliver what users want, when and where they want it. The total enterprise-grade solution is built to help companies drive greater app engagement, increase user conversion rates, and dramatically improve the return on investment in native mobile apps.
Artisan is the creator of the industry’s first Mobile Experience Management platform. Artisan significantly accelerates the path to user engagement and creates new opportunities for business growth. By bringing the capabilities of online Customer Experience Management and Web Marketing Optimization to the mobile app world, Artisan helps organizations drive mobile adoption, retention, conversion, and revenue. Artisan is venture-backed by FirstMark Capital and is proudly located in Old City Philadelphia.