SEATTLE--(BUSINESS WIRE)--Hacker Group, a digital/direct marketing agency within the global FCB network, announced today that it is expanding the agency’s global reach by merging with three CRM specialized agencies of the FCB network in Munich, Prague and Shanghai. The move includes a rebranding across all four offices as HackerAgency, which will report directly to Carter Murray, Worldwide CEO of FCB. Hacker Group President and CEO, Spyro Kourtis, has been named President and CEO of the new organization and Stephan Horvath, Global CMO of HackerAgency. FCB and HackerAgency are part of the Interpublic Group (NYSE: IPG).
While Seattle-based Hacker Group’s roots are in data-driven customer acquisition, the agencies previously known as Draftfcb Munich in Munich, Prague and Shanghai have a strong foundation in customer relationship marketing. The new organization, which will remain headquartered in Seattle, also launches the tagline “HackerAgency: Leads to Loyalty,” derived from the agency’s best-in-class strengths, turning leads into loyal customers.
Spyro Kourtis, HackerAgency CEO, stated, “We found a partner that does what we do — and the chemistry was positive from the start.” He added, “The organizational structures will remain basically the same. However, we’re expanding capabilities and reach.”
“We’ve begun sharing ideas and clients, and we’re already pitching global business together. We’re seeing great interest in our results-focused, global capabilities,” said Stephan Horvath, HackerAgency Global CMO.
HackerAgency has expanded its ability to create and manage high-performance marketing programs across the world. Using the four offices as hubs and continuing to partner with FCB’s strong global network of 150 agencies, client workflow can progress 24/7 using a “follow-the-sun” approach. This gives HackerAgency added speed and nimbleness.
Founded in 1986, Seattle-based HackerAgency, with offices in Munich, Prague and Shanghai, is a global direct marketing agency with expertise across all media channels and a focus on the metrics that matter. Their success generating ROI for their clients makes HackerAgency a leader in the world of CRM. From “Leads to Loyalty,” HackerAgency develops and deploys data-driven strategies and creative that engage and compel customers to take action. Brand name clients include AT&T, Coca-Cola, Volkswagen, Skoda, One Medical Group, Essence Healthcare, Hyatt, Highmark Blue Cross Blue Shield, Netflix, AAA, Microsoft, and YMCA, among others. Learn more at www.HAL2L.com.