NASHVILLE, Tenn.--(BUSINESS WIRE)--Starting today, Nissan is asking fans on Facebook to help build the ultimate off-road capable full-size truck for the adventure of a lifetime. Project Titan will invite fans to choose custom modifications for a 2014 Nissan Titan that two Wounded Warrior Project Alumni® will pilot through the Alaskan wilderness this summer.
Fans are encouraged to visit Facebook.com/NissanTrucks to vote on their preferences for the Titan's performance, utility, design and other modifications during the next few weeks. Nissan will build the project truck based on this fan feedback and will share exclusive videos and photos of its progress. Once complete, Nissan will take the truck to Alaska, where WWP Alumni David Guzman and Kevin McMahon will embark on a multi-day trek that will put the veterans and the vehicle to the test. Nissan will document their adventure and produce a YouTube series launching in September. Project Titan is Nissan’s second crowdsourced vehicle project, following the automaker’s Project 370Z performance build in 2012.
“This is going to be one incredible adventure,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S. “The Nissan Titan is already well-equipped to tackle a trip into the wilderness, but we are going to push this custom-built version to its limits to give these fearless Warriors all they can handle and memories they will never forget.”
The ruggedly tailored Titan will enable the veterans to take on the natural terrain of the Alaskan wild. To assist in their off-roading explorations, the veterans will put Titan’s cargo carrying flexibility to the test by loading up the truck with an array of outdoor recreational and survival equipment. With a maximum towing capacity of 9,500 lbs., a sliding bed extender, the Utili-track™ Bed Channel System for optimum cargo hauling and a lockable bedside storage compartment, the Titan’s undeniable functionality makes it the perfect companion for the rigorous excursion.
How to Participate
Vote on Project Titan at Nissan Trucks Facebook: https://www.facebook.com/nissantrucks
Watch the Build & Project Titan Adventure on the NissanUSA YouTube Channel: https://www.youtube.com/user/nissanusa
About Wounded Warrior Project®
Wounded Warrior Project is recognizing its ten-year anniversary, reflecting on a decade of service and reaffirming its commitment to serving injured veterans for their lifetime. The mission of Wounded Warrior Project® (WWP) is to honor and empower Wounded Warriors. WWP currently serves 50,000 warriors and nearly 7,000 family members through its unique 20 programs and services. WWP’s purpose is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national organization headquartered in Jacksonville, Florida. To get involved and learn more, visit woundedwarriorproject.org.
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012, 2013 and 2014 by the U.S. Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.
For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.