Newegg Announces Distribution Agreement with Colorful Group at Computex

Colorful Group Chooses e-Commerce Leader Newegg to Help Expand its Global Reach


TAIPEI, Taiwan--()--Newegg and Colorful Group today held a joint press conference to announce their partnership to expand global distribution of Colorful Group’s portfolio of PC hardware components. Initial distribution will target North America and will steadily expand to help Colorful Group achieve a foothold in key global regions.

Newegg’s Chief Marketing Officer Soren Mills shared his enthusiasm for the partnership as he welcomed Computex attendees to today’s press conference. “We are honored to join forces with Colorful Group to bring its high-quality products to new customers. Colorful Group is a market leader in Asian markets and we look forward to expanding that presence to the US and beyond.”

Established in 1995, Colorful Group is a leading provider of PC hardware, including VGA, MB, tablets, power supplies and chassis components. The company holds a 27% share of the VGA market in China, and has been the market leader in that category for 11 straight years. Colorful Group intends to replicate the success it’s had in China in other parts of the world and Newegg will help the company achieve this goal.

“Our partnership with Newegg is a natural one – not only does it have the best consumer base in the markets we plan to explore, but Newegg’s strong cultural connection to Asia makes execution more efficient and ensures a successful collaboration,” said Samuel Wan, Chairman of Colorful Group. “Newegg gives Colorful Group an immediate, formidable presence in the US and its global expansion plans will enable us to reach additional markets in the months ahead.”

Colorful Group’s products will be available on in July to customers in the United States and Canada. Computex attendees are invited to visit Colorful Group in Nangang Hall, booth I1217.

About Colorful Group.

Established in 1995, Colorful Group (CFG) is located in Shenzhen, China, and is a leading computer goods manufacturer. CFG markets the COLORFUL brand of graphics cards and motherboards, the SEGOTEP brand of chassis, power supply and successfully established the COLORFLY brand of consumer electronics. On March 7, 2012, CFG established a strategic alliance with Walton Chaintech. Today, CFG has branches in Korea and Germany with an established a global marketing network. CFG’s innovative designs and exclusive patents have led to numerous records and a well established reputation. Notable products include: iGame, the Xstrom series graphics card, Battleflag Motherboards and Raynor Tower chassis. CFG has repeatedly won international and domestic awards, such as Red Dot Award, Kapok Prize and the Red Star Award.

About Newegg Inc.

Newegg Inc. is the leading electronics-focused e-retailer in the United States. It owns and operates ( which was founded in 2001 and regularly earns industry-leading customer service ratings. The award-winning website has more than 25 million registered users and offers customers a comprehensive selection of the latest consumer electronics products, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site's online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts. Newegg Inc. is headquartered in City of Industry, California. The Newegg Hybrid Center is located at 18045 Rowland St., City of Industry, CA 91748.


Newegg Inc.
James Merk, 213-327-7324

Release Summary

Newegg and Colorful Group today held a joint press conference to announce their partnership to expand global distribution of Colorful Group’s portfolio of PC hardware components.


Newegg Inc.
James Merk, 213-327-7324