Influence HR Keynote and Program to Highlight Need for Bottom-Line Insight

Allocadia CMO James Thomas among Marketing and Tech Thought Leaders to Unveil Better Marketing Performance Management at San Francisco Conference

FORT WORTH, Texas--()--The Starr Conspiracy (TSC), a strategic marketing and advertising agency for enterprise software and services companies, proudly announces the game-changing program for this year’s Influence HR conference on June 5 in San Francisco.

James Thomas, CMO of Allocadia Software, will deliver the keynote address at the conference, laying out a road map for killer marketing performance management. Influence HR will feature a variety of panels led by human capital management (HCM) and enterprise software industry experts. Last year’s conferences drew top executive leadership at some of the industry’s largest organizations.

“We’re thrilled to have James sharing his experience and acumen in the arena of HR buying,” said Steve Smith, a partner with The Starr Conspiracy and chief of the agency’s Intelligence Unit. “His focus on using predictive, data-driven performance management to manage budget and improve success is the exact type of insight that we want this conference to deliver for HR technology marketers. It’s a targeted perspective for our industry that they are hard-pressed to find anywhere else.”

Influence HR — chaired for the third time by industry veteran George LaRocque — is the only conference that focuses on sales and marketing in HCM. LaRocque is also TSC’s Director of Go To Market Services. The conference brings together some of the industry’s most influential thought leaders to provide their insights into marketing in the HR and enterprise software space, including:

  • Talent Function founder Elaine Orler, who will explain how to unlock the secrets of the HR buyer to cut through the noise in the market and understand what truly influences CHRO
  • Howard Tarnoff from Ceridian, who will present a customer case study on using brand advocacy to engage clients to tell your story to the market
  • Michael Rochelle from Brandon Hall Group, who will join Smith, Jonathan Goodman, and Lance Haun of The Starr Conspiracy Intelligence Unit to unveil groundbreaking findings from a survey of learning buyers and provide key insights into their influence across various HCM pillars and how to better shape B2B marketing efforts to reach those powerful buyers

There will also be a panel discussion on marketing automation and its evolving role and another session, led by three startup CEOs, that will focus on disruptive marketing practices and how to generate sales and marketing results quickly on a tight budget.

Don’t expect buzzwords or meaningless jargon at these sessions. Influence HR is about actionable information that can help companies gain market share and a competitive advantage.

For more information about the conference, those interested are invited to visit


There’s a new era of enterprise technology that can finally unleash the full promise of human potential. If you’re on board, we’re ready to get you there.

The Starr Conspiracy Intelligence Unit (TSCIU) delivers growth-oriented strategy, research, and advisory services, providing the guidance and key insights you need to grow market share and increase profitability. Let’s face it: The protectors of the status quo in marketing fall back on outdated formulas that won’t deliver growth and aren’t sustainable. We’ve seen it before, and that approach to marketing is dead.

TSCIU takes your business as personally as you do, and we will challenge you to shift your perspective. Most important, though, we deliver marketing clarity so you can make decisions with confidence.


The Starr Conspiracy
Tony Spangler, 817-798-3371

Release Summary

The 2014 Influence HR Conference in San Francisco on June 5 will feature a variety of panels led by human capital management (HCM) and enterprise software industry experts


The Starr Conspiracy
Tony Spangler, 817-798-3371