Westfield Labs Launches Dine on Time Food Experience Pilot at Westfield San Francisco Centre

Bringing on-demand dining access to shoppers and downtown workers with scheduled “skip-the-line” pick-up and delivery

SAN FRANCISCO--()--Westfield Labs, an entity of Westfield Group (ASX: WDC), today unveiled a new pilot program, Westfield Dine on Time – a food pick-up and delivery experience, available via iPhone app, online and mobile web. Launching at Westfield San Francisco Centre, Westfield Dine on Time allows customers to order food from Westfield San Francisco Centre’s Food Emporium and Restaurant Collection Under the Dome for scheduled pick-up or bike delivery for convenient dining.

“At Westfield Labs, we seek to provide our visitors with digital technologies that enhance their shopping and dining experiences at all of our Westfield properties,” said Kevin McKenzie, global chief digital officer, Westfield. “By launching Dine on Time, we’re providing our food retailers with a valuable technology platform that helps them stay competitive, improve and grow their existing business, delight existing customers, and attract new ones. We’ll also be giving our visitors the freedom to enjoy their favorite food spots from work, at home or inside the mall without having to worry about long lines.”

Westfield San Francisco Centre offers thousands of shoppers, local downtown professionals and shopping center employees with a diverse range of dining options from quick meals to fine dining restaurants. Westfield Labs is offering a new technological solution for our visitors and food retailers that will allow for a quick, easy and convenient food experience that doesn’t sacrifice quality. Westfield Dine on Time solves the challenge of meeting high customer demand for our food retailers, and offers our visitors a time-saving solution with scheduled “skip-the-line” pick-up and local delivery. Featuring visually enticing menus, customers have the ability to scroll and search through full restaurant menus and order with the same customization options available when ordering in person.

By providing our food retailers with technology, infrastructure and training to operate Dine on Time, Westfield hopes to help increase customer demand and loyalty without sacrificing brick-and-mortar operations.

For the launch of Dine on Time, Westfield paired San Francisco’s most beloved and respected bloggers (aka Tastemakers) with chefs from the Restaurant Collection Under the Dome (M.Y. China, LarkCreekSteak, Cupola Pizzeria and Straits), CocoaBella Chocolates and Sorabol Korean BBQ & Asian Noodles to create exclusive secret menu items only available through the Dine on Time app or website. Each dish is available for a limited time during the six month pilot of Westfield Dine on Time in San Francisco.

The Westfield Tastemakers program pairings and secret menu items include:

  • Andi Fisher of Misadventures with Andi with M.Y. China, Chef Tony Wu – Lamb Shui Mai
  • Mika Takeuchi of Food Fashionista with LarkCreekSteak Chef Ismael Macias – Bacon-Wrapped Mary’s Free-Range Chicken Breast
  • Melissa Sanchez of Savvy in San Francisco with Cupola Pizzeria Chef Marc Tennison – ‘Nduja Pizza
  • Tara Condell of Food and Other Things with Straits Chef Julian Yeo – Glazed Indonesian Chili Prawns
  • Anita Chu of Dessert First with CocoaBella Chocolates Founder Michael Freeman – Executive Collection of Chocolates
  • Brenda Ton of Bites & Bourbon with Sorabol Korean BBQ & Asian Noodles Chef Theresa Lee – Spring Mix Noodle Salad with Shrimp


Dine on Time is now available for iPhone in the App Store and at westfield.com/food online and via mobile web. Participating restaurants include Amoura Café, Beard Papa, Bistro Burger, Buckhorn Grill, Catch Isle, CocoaBella Chocolates, Coriander Gourmet Thai, Cupola Pizzeria, Kichi Grill, LarkCreekSteak, Loving Hut Vegan Cuisine, M.Y. China, Pasta Moto, Sorabol Korean BBQ & Asian Noodles and Straits.

Follow Westfield San Francisco Centre on Facebook here and Twitter here and use our #DineonTime hashtag.

About Westfield Labs

Westfield Labs is an entity of The Westfield Group and serves as a global digital lab focused on innovation for the retail ecosystem by leveraging the social, mobile and digital market opportunities that converge the digital shopper with the physical world.

The Labs team and office is based in the San Francisco Bay Area, the global hub of innovation and the development of digital technology. Over time, new products, partnerships and services will be commercialized globally. Westfield Labs plans to transform emerging ideas and technologies into viable businesses that move the retail industry forward. For more information, visit www.WestfieldLabs.com. Follow Westfield Labs on Twitter here or on its blog.

About Westfield San Francisco Centre

Located in the heart of San Francisco near Union Square and the city’s renowned cultural attractions, Westfield San Francisco Centre is home to Nordstrom, Bloomingdale's and over 200 shops, restaurants, and cafes, as well as San Francisco's largest day spa, Burke Williams Day Spa and a Century Theatres.

Westfield San Francisco Centre is easily accessible by public transit including BART, Muni or Cable Car. The Centre is located just 20 minutes from San Francisco International Airport on the corner of 5th & Market across the street from San Francisco’s largest parking garage. Valet parking is also available. Visit www.westfield.com/sanfrancisco for further details.


Westfield Labs
Lindsey Thomas, 530-400-9662

Release Summary

Westfield Labs Launches Dine on Time Food Experience Pilot at Westfield San Francisco Centre - Bringing on-demand dining to shoppers and workers with scheduled “skip-the-line” pick-up and delivery.


Westfield Labs
Lindsey Thomas, 530-400-9662