Simpli.fi Launches Complete Cross-Platform Capabilities, Enhanced Multi-Variate Optimization Engine for Unstructured Data

Integration of MoPub Marketplace, Millennial Media and LiveRail enable unstructured data targeting, optimization and reporting for display, mobile and video inventory

FORT WORTH, Texas--()--Simpli.fi, a programmatic marketing platform that uses unstructured data to simplify digital media buying, announced today the launch of complete cross-platform inventory capabilities including display, mobile, video and social advertising. Simpli.fi is the only programmatic marketing platform that can bid, optimize and report on the individual data element level, including recency, across all inventory types.

In addition to display, mobile and video inventory through their existing partnerships with leading exchanges such as AppNexus, OpenX, sovrn, Casale Media and more, Simpli.fi has now integrated with the following mobile and video exchanges:

  • MoPub Marketplace–Recently acquired by Twitter, the MoPub Marketplace is the largest mobile in-app exchange, serving 73 billion impressions monthly on over 965 million unique devices across 3,000 publishers and over 12,000 mobile applications.
  • Millennial Media–The world’s largest premium mobile ad exchange, Millennial Media offers access to more than 450 million unique worldwide mobile users monthly across more than 45,000 mobile applications.
  • LiveRail–LiveRail is the leading monetization platform for video. With over 5 billion impressions delivered via the platform each month, LiveRail sets the standard for innovative video advertising technology solutions.

“MoPub Marketplace, Millennial Media and LiveRail represent premier RTB inventory in mobile and video, and these integrations represent just the beginning of our cross-platform expansion,” said Frost Prioleau, Co-Founder and Chief Executive Officer of Simpli.fi. “We are actively integrating with other mobile and video inventory partners’ offerings and we are seeing excellent early results using our cross-device matching capabilities.”

Simpli.fi also announced the release of enhanced multi-variate optimization algorithms that automatically optimize campaigns to advertisers’ goals using granular data elements and data combinations, enabling high-performance, hyper-targeted campaigns–even with limited budgets or data sets. These algorithms are currently in use on approximately 9,000 live campaigns on the Simpli.fi platform.

“Since the implementation of our enhanced multi-variate optimization models, we have seen anywhere from 50 to 100 percent lift in campaign performance over a hold-out set of already targeted impressions,” said Paul Harrison, Co-Founder and Chief Technology Officer. “These algorithms really enable programmatic marketing to deliver precision and performance at any scale.”

About Simpli.fi

Simpli.fi is a programmatic marketing platform that simplifies digital advertising through the use of unstructured data. Our platform enables marketers to use unstructured data to extract unlimited value from real-time bidding (RTB) advertising exchanges across display, mobile, video and social inventory. With Simpli.fi, advertisers can target, bid, optimize and report at the data element level. For more information about the company or reseller opportunities call (855) 803-6909 or visit www.simpli.fi.

Contacts

MEDIA:
MWW for Simpli.fi
Ryan Wallace, +1-646-640-3645
rwallace@mww.com

Contacts

MEDIA:
MWW for Simpli.fi
Ryan Wallace, +1-646-640-3645
rwallace@mww.com