Research and Markets: Asia Pacific Online Travel Overview to 2011-2015

DUBLIN--()--Research and Markets ( has announced the addition of PhoCusWright's new report "Asia Pacific Online Travel Overview Sixth Edition" to their offering.

After gliding unscathed through the global financial crisis, Asia Pacific has become the world's largest regional travel market. And as online travel gains slow in the U.S. and Europe, the dynamic, high-growth travel markets of the Asia Pacific region are a key driver for global online travel growth.

Assuming a stable macroeconomic future, APAC will continue its healthy upward trajectory in the next several years - but sudden, unpredictable currency fluctuations hold the potential to change that fate, especially in rapidly growing markets like India and Indonesia.

Asia Pacific Online Travel Overview Sixth Edition provides sizing and projections for the region's total and online leisure/unmanaged business travel markets from 2011-2015, including analysis by segment and country market.

The report analyzes competitive dynamics throughout the region, with insight into gross bookings and growth rates in Australia-New Zealand, China, India, Japan, Southeast Asia and Northeast Asia. For the first time, the report also sizes mobile travel in three major markets: China, Japan and India.

Key Topics Covered:

1. Overview

  • APAC Travel Market: The Dollar Spoils, but China Steals the Show
  • Segment Overview
  • Online Travel Overview: Breaking Barriers
  • APAC Online Travel Market by Segment
  • OTAs vs. Supplier Websites
  • The Mobile Momentum

2. Online Travel Agencies: Getting Bigger, With More Room to Grow

  • Channel Overview: Suppliers Bring the Fight to OTAs
  • OTA Segment Analysis
  • OTA Country Analysis
  • APAC Public OTAs at a Glance
  • Trends and Developments

3. Airlines: Flights of Contrast

  • China Leads, But Indonesia is the Wild Card
  • Full Service vs. Low-Cost Carriers
  • Online Growth Continues to Soar
  • Suppliers Dominate, but OTAs Stay Relevant
  • Mobile Air Bookings: Small but Ascendant

4. Hotels: Opportunities - and Obstacles - Aplenty

  • Growing Through the Headwinds
  • Online Hotel Bookings: Coming of Age
  • OTAs Rule Hotel Bookings Online
  • Trends and Developments

5. Australia & New Zealand: Suppliers Consolidate - and Lead

  • Australia-New Zealand Travel Market: Back to Reality
  • Online Bookings Swell, but Overall Growth Slows
  • Suppliers Steal the Show Online
  • OTA Competition Intensifies
  • Mobile: The New Frontier

6. China: At the Top and Climbing

  • China: Asia's Rising Sun in Travel
  • Intermediaries: The Fight for the Middle Ground
  • Online Travel Agencies Slug It Out
  • The New Intermediaries: Metasearch and Shopping Malls
  • Segment Analysis: Taking the Battle Online
  • Airlines
  • Lodging
  • Rail
  • Car Rental
  • Mobile, Social and Reviews
  • Social Media and Online Reviews

7. India: Rail & Hotel Steal the Spotlight

  • India's Travel Market: A Tale of Two Currencies
  • Airlines
  • Rail
  • Hotels
  • Car Rental
  • Online Travel: Onward and Upward
  • Supplier Sites Gaining Ground
  • OTAs Look Beyond Air
  • Mobile Gains Momentum

8. Japan: Battered but Still Growing

  • Airlines: LCCs Shake It Up
  • Lodging: Looking for an Opening
  • Rail and Car Rental
  • Travel Agents and Tour Operators
  • OTAs
  • Hotels Depend on OTAs as Airlines Fly Solo
  • Rail and Car Rental
  • OTAs: Locals Lead as Globals Pursue
  • Technology: Rich High-Tech Environment With Room for Growth
  • Search, Metasearch and Social

For more information visit

Source: PhoCusWright


Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Travel and Tourism


Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Travel and Tourism