RENO, Nev.--(BUSINESS WIRE)--The previously announced merger of GamePlan, Inc. (OTCBB: GPLA) and VPartments, Inc. has been completed, according to reports from the combined company. The stock for stock acquisition was followed up with a re-branding of the new social commerce subsidiary as "VDigs, Inc.” The CEO, Robert Berry, stated, “We are all very excited about the consummation of this merger, and we're looking forward to being a significant part of the future of online socialization with the VDigs portal. We welcome everyone looking for a real social networking experience to move on into new Digs.”
“VDigs is a 3D social commerce tool that lets users enjoy meaningful socializing in a virtual environment that is fluid – unlike static social network websites,” said Sean Rheyynhewohenh, GamePlan's EVP. “Other social sites provide standardized profile pages – we provide users their own interactive virtual space (or 'Digs') where they can enjoy messaging, photo-sharing, video-sharing, and even music on their PC (or take their Digs on the go with their mobile devices). Within our unique environment, users are not only able to communicate and share parts of their lives; they are also able to customize an online home that represents their personality and taste. So when you visit a friend in VDigs – you visit their virtual home – not a profile page.”
According to a recent report by Business Insider, the burgeoning area of social commerce is all about inspiring buying habits – rather than encouraging a single on-the-spot purchase. To that end, the VDigs social network offers an experience that no other social network can match, with an environment that facilitates brand/consumer interaction in meaningful ways. All virtual environments in VDigs are filled with extensive opportunities for product placements; each piece of virtual furniture, décor, appliances, etc. is a detailed representation of a real-world product. This is a totally new weapon in a brand's arsenal; having users see and interact with their products on a daily basis instantly outdates typical banner-style advertising (the most common ad method on the Web).
“In its purest essence, VDigs is a social network built into a 3D virtual showroom for hundreds of products,” said Sean. “The beauty of the synergy that happens in VDigs is that the social and commerce elements blend effortlessly. In the real world, we are connected to brands that are part of our daily lives; we've expanded upon that connection and mastered that symbiotic relationship in the virtual world – creating a truly experiential form of marketing. As we developed our virtual environment, each component was constructed around both the social user experience and options for revenue generation. When users choose to decorate their space with one piece of furniture over another, it not only reflects their personal taste – it also provides a brand with valuable product placement and market research.”
About VDigs, Inc.:
VDigs, Inc. is the developer and owner of www.VDigs.com – a social commerce website and mobile app that we believe to be a disruptive departure from online social networking norms. VDigs provides an interactive portal for people to connect in a more meaningful way by maximizing the full potential of cutting-edge 3D technologies.
VDigs’ website and accompanying mobile application enable users to “dwell” in a three-dimensional space and include numerous tools for sharing photos, videos, news and conversation with family and friends – all within a warm virtual environment that is easily customized to the user’s decorative tastes.
The virtual apartments may be furnished with an assortment of pieces sponsored by (and available from) various furniture, appliance, electronic and home improvement retailers and manufacturers. Each item and component within an apartment present a commercial marketing/branding opportunity in a manner that is less intrusive than forced web browser-based banner and video advertisements. The VDigs website and mobile app represent an experience that – while keeping wholly in step with user socialization wishes – also acts as a portal for brands to build real connections to consumers.
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