NEW YORK--(BUSINESS WIRE)--Gibbs & Soell, a global business communications firm, has earned multiple honors in a nationwide competition sponsored by the National Agri-Marketing Association (NAMA). NAMA is the largest association for agribusiness marketing professionals in the U.S.
Recognized for programs executed on behalf of client and industry leader Syngenta, Gibbs & Soell received a first-place award in the external magazine category for Thrive, an agronomic-focused publication distributed quarterly to growers and agribusiness professionals across the country. In 2013, the magazine’s reach more than doubled with the launch of a companion electronic version. Gibbs & Soell also initiated a media relations campaign in which Thrive content was featured in other print and online publications with a combined circulation of over 70 million readers. Gibbs & Soell continues working with Pace Communications to produce the magazine and website in 2014.
In addition to the first-place prize, Gibbs & Soell also received national merit awards in the categories of internal public relations campaigns and internal company publications.
“We are honored to partner with our valued client Syngenta and deliver integrated, purposeful campaigns that produce positive results,” said Luke Lambert, president, Gibbs & Soell. "Through Thrive, we are able to communicate the merits of agriculture in general and the innovation of Syngenta in particular, whether those stories take place in laboratories around the world or on farms across America.”
Named 2013 Midsize Agency of the Year by The Holmes Report, Gibbs & Soell provides communications expertise for clients in advanced manufacturing, agribusiness and food, consumer, financial services, and home and building markets. The firm’s comprehensive suite of communications and marketing services provides full-service content, creative, digital, events, media and social capabilities. Its practice groups—business consulting, employee engagement and sustainability consulting—bring together dedicated resources, best practices and tools to leverage business communications strategies for maximum impact.
About Gibbs & Soell, Inc.
Gibbs & Soell, Inc. is an independent business communications firm with headquarters in New York and offices in Chicago, Raleigh, N.C., and Basel, Switzerland. The firm’s global network extends across more than 50 countries through its PROI Worldwide partnership. Gibbs & Soell integrates business and communications strategies, using a full range of communications services, to build sustainable relationships for clients along the entire value chain. We inspire action that drives results. For more information, please visit www.gibbs-soell.com.