Santa Barbara Public Market Is Now Open For Business

Much anticipated new market showcases sustainably made, artisanal food from 15 independent merchants

The Santa Barbara Public Market (photo courtesy Michelle Quinn)

SANTA BARBARA, Calif.--()--Poised to become a leading hub of sustainability and culinary creativity in California, the Santa Barbara Public Market opened its doors for business today. In the making for over five years, the Santa Barbara Public Market is part of the new Alma del Pueblo mixed-use project in the heart of Santa Barbara’s downtown. The Public Market will celebrate artisanal food and wine. Located at 38 West Victoria Street, the Public Market showcases 15 best-in-class merchants and will feature programming that will include winemaker dinners, cooking classes and more.

The Alma del Pueblo project, which will be LEED certified, is developed by Urban Developments and designed by Cearnal Andrulaitis and is on the site of a former Vons grocery store. The Santa Barbara Public Market layout was designed by Sutti and Associates and Dawn Sherry & Associates Architects. The 19,400 square foot Market is in the center of Santa Barbara’s cultural and performing arts district.

“We’re thrilled with the work the team has done to craft this project into a stunning celebration of food, community and sustainability,” said Marge Cafarelli, founder and managing partner of Urban Developments. “We can’t wait to welcome everyone in to meet our merchants and experience a new Santa Barbara treasure.”

The Public Market’s merchants will offer a variety of products - from prepared foods to enjoy on-site or to go, as well as produce, grocery items, housewares, flowers and more. From meats and cheeses to fish, bread, pastas, ice cream, coffee, wine and beer, the handcrafted qualities found in the goods at the Public Market mirror the thoughtful, meticulous design and construction of the entire Alma del Pueblo project.

“Alma del Pueblo has reinvigorated this part of our city and raised the bar for what we can do with architecture, culture and community,” noted Mitchell Sjerven, owner of Bouchon restaurant, which is located across the street from the project. “It is a wonderful feeling to see the Public Market already integrated into the fabric of our neighborhood and I look forward to it being a fixture here for generations.”

The Santa Barbara Public Market merchants are: Foragers Pantry, Belcampo Meat Co., Crazy Good Bread Co., the Culture Counter, Empty Bowl Gourmet Noodle Bar, Enjoy Cupcakes, Flagstone Pantry, Green Star Coffee, il Fustino oils and vinegars, JuiceWell, The Pasta Shoppe, Rori’s Artisanal Creamery, WINE + BEER, The Kitchen and Santa Monica Seafood.

Quick Facts About the Santa Barbara Public Market:

  • Fifteen independent merchants will occupy permanent spaces in the Santa Barbara Public Market.
  • Opened 7 am to 10 pm, seven days a week. Some merchants will open earlier and close later.
  • Original historic mural by Joseph Knowles containing six panels, each panel weighing ten tons, was preserved and moved by the developer. The 465,000 tile mural now graces the exterior of the Santa Barbara Public Market on Chapala Street.
  • Green roof.
  • Underground parking.

About Urban Developments

Urban Developments is a San Francisco and Santa Barbara based real estate investment and development company that acts as principal developer, investing, developing and managing multiple real estate opportunities. Urban Developments has collaborated on over $250 million in project assets over the last 10 years, including high-rise and mid-rise residential mixed use development and adaptive re-use. Urban Developments focuses on environmental sustainability, with a focus on urban infill/mixed-use projects. Enhancing communities and lifestyles are among Urban Developments’ core values.


for Urban Developments
Maureen Futtner, 415-637-3280

Release Summary

Poised to become a leading hub of culinary creativity and sustainability in California, the Santa Barbara Public Market opened its doors for business today.


for Urban Developments
Maureen Futtner, 415-637-3280