Afternic Expands Reach in Indian Sub-Continent Region with Partnership & Launch of .DESI

Partnership with NameJet & .DESI to Leverage Domain & Provide Launch Strategy

BOSTON--()--Afternic, the world’s premier domain marketplace, today launched an exclusive partnership with NameJet and Desi Networks, LLC to leverage its technology and distribution network to a new premium domain extension - .DESI. This partnership allows Afternic, the industry’s largest reseller network, to promote .DESI premium domains to a vast audience of potential buyers.

This new generic top-level domain (gTLD), “Desi”, is derived from Sanskrit and refers to the culture, people and products originating from the Indian sub-continent. Translated as “one from our country”, it has strong cultural relevance and further promotes the impact of emerging markets to the global community. “We wanted to find a partner who understood the value proposition and shared our long term vision for dot-DESI,” said .DESI Chief Operating Officer Sid Ohri. “We believe Afternic provided us with one of the best global platforms to launch dot-DESI. When combined with NameJet’s premier auction services we knew this was the right choice for dot-DESI.”

With this strategic partnership, Afternic plans to identify, appraise and broker the most valuable strings in .DESI, maximizing the revenue opportunity for this fast-growing region. Additionally, Afternic is set to promote the .DESI gTLD to its global network of registrars and hosting companies, maximizing the breadth of the Afternic global distribution network with NameJet, a long-standing partner and auction provider for the Sunrise period, where brand and trademark owners can secure their names. Next is the Landrush period, a way to purchase available domain names early. Last, general availability, where registrations open to the public and premium auctions occur.

Furthermore, Afternic’s technology and distribution network better streamlines domain trading through transparent, scalable processes, which opens up more quality domain inventory to millions of potential buyers around the world.

“This new domain name extension opens new doors to businesses entering the Indian sub-continent region,” said Afternic Chief Revenue Officer Bob Mountain. “In addition to dot-COM, and dot-ORG, registrants can now choose a relevant domain that resonates with ethnic communities. Our goal is to make more premium domains mainstream and accessible to the general public.”

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About Afternic

Afternic, a part of GoDaddy, is the world’s premier domain marketplace, listing millions of premium domain names available for sale and receiving almost 100 million domain searches each month—more than any other domain marketplace. Founded in 1999, Afternic launched the first website where domain owners could list their domain for sale and prospective domain buyers could review available inventory—connecting buyers and sellers of domain names for the first time and creating the industry’s first domain marketplace. Since the company’s founding, Afternic has been continuously expanding and innovating, introducing new technologies like Fast Transfer that allow a domain buyer to have immediate control of a purchased domain and building a distribution network that now includes more than 100 partners that market Afternic’s domain listings the world over. To learn more about the company visit

About Desi Networks, LLC.

Desi Networks, LLC was formed in 2011 for the purpose of operating the .DESI gTLD. .DESI will create a platform for desi people and diaspora to interact in a more personal way and bring the community together without restriction to a geographic location. A portion of revenues from all new registrations will be donated back to charities that serve South Asian communities.

About GoDaddy

GoDaddy's mission is to radically shift the global economy toward small businesses by empowering people to easily start, confidently grow and successfully run their own ventures. With more than 12 million customers worldwide and 57 million domain names under management, GoDaddy gives small business owners the tools to name their idea, build a beautiful online presence, attract customers and manage their business. To learn more about the company, visit


Nick Fuller, 623-203-7744


Nick Fuller, 623-203-7744