TNS Boosts Client Focus with Two New Appointments in the Americas

NEW YORK--()--Global research consultancy TNS, announced today the appointment of James Conrad to Managing Director, Brazil. James will be transferring from his position as Executive Vice President, West Region Lead for TNS’s U.S. business, where he oversaw a period of significant growth.

James is a true ‘Americas’ citizen. Starting his career at Millward Brown, he spent the next 17 years working from the most southern to the most northern points in the Americas region. From 1999 through 2001, he lived in Buenos Aires, Argentina where he was responsible for the expansion of the Millward Brown business across Latin and Central America. In between TNS and Millward Brown, James spent two years at GfK where he was Managing Director, Brand and Communications for North America. With more two decades of experience in Market Research, James has held various senior industry leadership positions including Chairman of the ARF in Canada, Chairman of the Research Agency Council and as a National MRIA Board Member

Speaking about his appointment, James said, “It really is an exciting time to be part of TNS. I’m proud to be part of an organization that is committed to our clients and is investing heavily to develop innovative solutions to meet the changing consumer landscape. With the World Cup fast approaching, and the Olympics a couple of years away, this is an important time for Brazil and our Brazilian clients. I’m delighted to lead TNS’s team of incredible practitioners and to continue our focus on driving impact for our clients.”

In connection to Conrad’s appointment TNS also announced today the appointment of Rogerio Monteiro to Executive Vice President, West Region. He will be joining from GfK where he most recently served as Managing Director, Technology for North America.

Rogerio has fourteen years of diversified market research experience on both the client and vendor side, including research management roles for both General Motors and Kraft Foods.

Regarding his new role, Rogerio said, “What attracted me to TNS was their disciplined approach to meeting clients’ needs and driving impact within their organizations. It’s both unique and invigorating. I see a huge opportunity for us to keep the momentum going and bring more to our clients across the U.S. We want them to see us as an extension of their research staff.”

Both James and Rogerio will report to Mike Gettle, CEO TNS Americas.

These appointments reflect TNS’s goal of setting a new standard for the industry by bringing some of the world’s most experienced researchers and business leaders to their most esteemed clients.

About TNS

TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.

TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.

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About Kantar

Kantar is the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

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Stephen Shively, 512-314-1810


Stephen Shively, 512-314-1810