KEFLAVIK, Iceland--(BUSINESS WIRE)--Verne Global, an innovative, UK-based developer of energy efficient data center campuses, today announced that the Proof of Concept (PoC) study they participated in with the Open Data Center Alliance (ODCA) has been recognized with an Environmental Leader Award for Top Project of the Year 2014. Verne Global, and customers Datapipe and BMW, worked with the ODCA in an effort to demonstrate how companies can improve environmental efficiency and energy management while maintaining a healthy bottom line. The study was designed to prove how organizations from across the cloud ecosystem can utilize the ODCA Carbon Footprint and Energy Efficiency Usage Model to compare, measure and ultimately optimize enterprise cloud CO2 emissions.
The amount of data being created today is leading to questions of where to economically and ecologically store and process that information. As the number of data centers increase to address market demand, so does the amount of power, carbon footprint and ultimately, overall costs for companies. With global data center IP traffic expected to triple over the next 5 years and 80% of the world’s energy still being produced by fossil fuels, it is critical for companies to understand how they can start addressing this growing problem today. The ODCA PoC study and usage model enables companies to compare vendor solutions as it relates to implementing environmentally-sustainable initiatives. As part of the study, Verne Global was able to effectively showcase how companies can leverage the ODCA usage model to deploy green and energy efficient cloud services from its 100% renewably powered data center campus in Iceland. The PoC study team additionally included Intel, Atos, National Australia Bank, and T-Systems.
“We are pleased to have Environmental Leader recognize the comprehensive framework the ODCA has put in place for comparing and managing the CO2 emissions of cloud IT vendors and cloud solution providers. The Proof of Concept study demonstrates that it can be easy for any organization to specify and manage cloud services that are green and energy efficient,” said Pankaj Fichadia, Chair (ODCA Regulation and Ecosystem workgroup) and Management Assurance (Enterprise Transformation, National Australia Bank). “Verne Global’s participation in the study was key to highlighting the importance of data center location in a cloud services ecosystem. A data center that has access to renewable power sources makes it easier for organizations to fully leverage corporate sustainability initiatives as an integral part of their business model.”
“Verne Global is honored to be recognized for its participation in the ODCA PoC study as it demonstrated the impact that energy choice has on sustainability for ICT solutions," said Tate Cantrell, CTO, Verne Global. "We continue to see businesses searching for ways to better manage their power-intensive applications. Anyone using high performance computing and big data analytics should use the ODCA's PoC study as a reference tool for long-term energy and carbon emissions policy strategies."
About Environmental Leader
Since 2006, Environmental Leader's website and daily email newsletter have provided the definitive and objective voice in reporting on business-related energy, environmental, and sustainability issues. For more information visit: http://www.environmentalleader.com.
About the Environmental Leader Product & Project Awards
In its second year, the Environmental Leader Product & Project Awards recognize excellence in products and services that provide companies with energy and environmental benefits, or in corporate projects that improved environmental or energy management and increased the bottom line. It is a five-point rating system designed to offer companies feedback and recognition. Third-party judges came from the following companies: Anheuser Busch InBev, Arrow Electronics, Autodesk, Citigroup Inc., Con Agra Foods, Environmental & Operational Risk Management, GlaxoSmithKline, ISS Facility Services, Microsoft, Owens Corning, Power Advocate, Puma, Sam’s Club, Sustainability and Risk Management Reputation Limited, Trupoint Advisers, the University of California Berkeley, Williams Creek Consulting, and YES Bank. For a complete list of winners, visit
About Verne Global
Verne Global is an innovative developer of energy efficient data center campuses, including the industry’s first 100% dual sourced, renewably powered data center in Keflavik, Iceland. Discover how companies like BMW Group, RMS and CCP Games are going green with their data at www.verneglobal.com