DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/g5pt58/global_mcommerce) has announced the addition of the "Global M-Commerce 2014: Smartphones & Tablets" report to their offering.
The Global M-Commerce 2014: Smartphones and Tablets report covers the latest trends and developments in mobile shopping. Yücel Yelken, CEO notes that mobile shopping is transforming the retail industry worldwide, as mobile traffic to retail sites surges and the variety of products purchased on mobile grows. M-Commerce sales worldwide were estimated to top EUR 100 billion last year as the increasing penetration of smartphones and tablet computers fuels the spread of mobile shopping.
The report goes on to point out that regarding M-Commerce worldwide, smartphones and tablets differ in their impact, consumer behavior and preferences when shopping on mobile.
Smartphones currently have higher penetration on global population than tablets, but tablet use is growing at a faster rate. Mobile retail applications are more popular on smartphones, while in access via tablets mobile browsing is prevalent. Tablets are a more suitable device for making large purchases on mobile. Smartphones, on the other hand are perfect for making on the go and quick purchases.
There are other peculiarities in mobile shopping, for example, app vs browser. Neither app nor mobile browser had a distinct advantage over the other in terms of frequency for mobile shopping in 2013. They are both equally important for mobile shopping, though in different ways. While browsers score higher over apps in terms of convenience, apps are better evaluated by consumers with regard to speed. Apps also capture different customer segments than browsers.
On both mobile platforms, the sale of digital goods, tickets, and bill payments make up the largest share of M-Commerce, but sales of physical goods such as clothing are rising fast. A new development, coming from Asia and spreading globally is the emerging power of messaging apps in M-Commerce.
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Key Topics Covered:
Middle East & Africa
For more information visit http://www.researchandmarkets.com/research/g5pt58/global_mcommerce
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