Research and Markets: Professional Development Benchmarking Report

DUBLIN--()--Research and Markets ( has announced the addition of the "Professional Development Benchmarking Report" report to their offering.

This Professional Development Benchmarking Report highlights key professional development and training trends and activities in B2B organisations, based on an exclusive research project. It is designed to provide insight on key professional development trends and activities in B2B organisations.

The report is split into two main section - section one focuses on the key findings from the survey, and provides context for the data in this section. Section two focuses on the consequent action and takeaways marketers should concentrate on to improve their marketing. The appendix includes information on who responded to the survey, in addition to a comprehensive list of at-a-glance charts relating to questions in the survey.

An online survey was conducted in November 2013, with 110 agencies and 196 client-side marketers completing it.

This guide will help you:

- Benchmark your current professional development progress: enables comparison with other B2B marketers (agency and client-side) on activity, resources, challenges and outcomes.

- Demonstrate returns: determine what outcomes are most valuable to justify training and secure extra budget and time for training.

- Take control of your career development: recognise everyday challenges to overcome them and pursue ad hoc resources to maximise training opportunities.

This guide is suitable for:

- Brand marketers

- Marketing executives

- Heads of marketing

- Marketing communications managers

- VPs of marketing

- Marking directors

- Marketing managers

- Agency directors

- Agency account managers

- Agency creatives

- Anyone involved in the process of defining or re-defining professional development programmes and strategies

Key Topics Covered:

Section 1 - Key findings

1. Education

2. Core marketing skills

3. The need to upskill

4. Formal training programmes

5. Training challenges

6. Ad hoc personal development

7. Outcomes

Section 2 - Key learnings

1. Get back to basics

2. Boost business acumen

3. Embrace change

4. Take responsibility

5. Make time

6. Get informal

7. Demonstrate returns

Appendix. Full survey results

1. About the results

2. Current state of professional development

3. Budget and resource

4. Impact and outcomes

For more information visit

About Research and Markets

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Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Training


Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Training