BOSTON--(BUSINESS WIRE)--DataXu, a leading provider of programmatic marketing solutions for brands and agencies, today announced that Ed Montes will join the executive team as Chief Revenue Officer. The former Digilant CEO and co-founder brings to DataXu more than a decade of ad technology experience, successfully guiding the implementation of strategy, providing operational oversight, and delivering record revenue growth.
“There is a lot of talk about consolidation among companies, but we are striving for a consolidation of talent, creating a winning team by bringing the best people in the industry to DataXu,” said Mike Baker, CEO of DataXu. “Ed Montes is a proven leader with an unparalleled background. His unique perspective will help us continue to grow our company, and execute our vision of expanding, evolving and simplifying programmatic.”
Prior to co-founding Digilant, Montes was the Manager Director for Havas Digital, North America, a global advertising and communications services group. Montes was also a Director for the internet giant Yahoo. Ed Montes will officially join DataXu on March 17.
“The arbitrage game is over. It is important to understand the value proposition in the digital advertising industry is software, and I am excited to join a winning company with a team that understands that,” said Ed Montes. “DataXu’s commitment to making programmatic easy for marketers to adopt is leading the way for our industry. It is hard to ignore the progress DataXu has made in providing digital marketing solutions that advertisers can operate and execute in-house, in bold, exciting new ways.”
Montes has been named one of Boston Business Journal’s Top 40 under 40 in 2011, and was awarded LatinTRENDS Magazine’s Latino Trendsetter Award in the technology category in 2010. He was also recognized with the Media All Star award by MediaWeek in 2009. Montes is a graduate of Boston University School of Law and the University of Massachusetts, Amherst.
DataXu is transforming the way companies build their brands in a digital world through the industry’s only fully integrated programmatic marketing solution. The DataXu Platform offers cloud based software that leverages data science to help enterprise marketers better understand and engage consumers throughout the buying journey, and optimally manage marketing investments for more efficient and effective customer acquisition strategies. With 11 offices in eight countries, DataXu services more than 700 brands across the globe. For more information, visit www.dataxu.com or follow us at twitter.com/dataxu.